Please answer Marketing question accurately 74. Engineering personnel would have
ID: 393359 • Letter: P
Question
Please answer Marketing question accurately
74. Engineering personnel would have the most influence when the organization is:
- buying space for its booth at a national agricultural trade show
- designing a display rack for its pamphlets on areas of interest to farmers
- purchasing component parts for the farm equipment the organization manufactures
- renewing its subscriptions to several trade journals
75. Which of these best characterizes a modified rebuy situation?
- purchasing airline tickets under a new fare schedule.
- purchasing paper clips for the office.
- purchasing printer toner for a copier.
- purchasing the first local intranet for a small business.
77. Gabrielle owns a company that manufactures sophisticated electronics devices that she then sells to other commercial users. Typically, she buys:
- B2C elements so she can achieve substantial cost savings, which she passes on to her customers.
- goods using her personal Internet accounts so she qualifies for B2C prices and discounts.
- raw materials, components and parts.
- some B2B and some B2C material which become integral elements of her own products.
78. In comparing the B2B and B2C buying processes:
- B2B buying is often as impulsive as B2C, frequently due to the persuasive power of good sales representatives.
- B2C begins with need recognition, while B2B begins with product or service specification.
- the B2B process has more discrete steps, though once relationship is established and the buyer is satisfied with the current goods, many steps can be eliminated.
- the B2B process is more complex, but usually the buying is done by a purchasing agent which makes it easier for marketers.
Explanation / Answer
74. Engineering personnel would have the most influence when the organization is:
- purchasing component parts for the farm equipment the organization manufactures
75. Which of these best characterizes a modified rebuy situation?
- purchasing airline tickets under a new fare schedule.
77. Gabrielle owns a company that manufactures sophisticated electronics devices that she then sells to other commercial users. Typically, she buys:
- raw materials, components and parts.
78. In comparing the B2B and B2C buying processes:
- the B2B process has more discrete steps, though once relationship is established and the buyer is satisfied with the current goods, many steps can be eliminated.
P.S.- Please leave a comment if any explanation is required.
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