Write a report on Busines strategy of Maruti Suzuki that focuses on 1.Overall co

Question

Write a report on Busines strategy of Maruti Suzuki that focuses on

1.Overall cost leadership

2.Brand Positioning Strategy

3.Media tools used by Maruti Suzuki

4.Sales Promotional Strategies of Maruti Suzuki

5. Pricing Strategy

6. Distribution Strategy.

Mainly provide research on its low-cost strategy and how it's changing with the recent years.

give little idea about the 6 topics in the question and 1500 words out of 2500 will be on a low-cost strategy of Maruti company.

Write a 2500 word full report with reference and no plagiarism.

Explanation / Answer

1. Overall Cost Leadership - The concept of cost reduction was the major component in the brand. The conpany believes to take a decision to make a resonavle profit margins in every sale, in order to make a company not being a mere profit making company. The company offeres a difference of only Rs. 10,000 in the different models of their cars ranging between Rs. 3.25 lakhs to Rs.4.50 lakhs. To boost up the sales and make a wide range of choices available to their customers as per their suitable need and wants in a car.

2. Brand positioning strategy- Brand is the most important strategy to be evaluated by a company . Brand positioning is a most important concept in brand strategy. To manage the name of a brand, in any company the brand positioning plays a very important role in it. Many brands of cars use a brand positioning strategy in campaign like mileage, speed, price, confort etc. The Maruti Suzuki use multi brand segmentation to attract a several no. Of customera towards their different segments of markets to grab different versions of its brand . Maruti suzuki make a extensive research on the needs and wants of a customers before launching a product in the market. They also surveys and follow up the suggestions made by their existing customers. Different brand s version of Maruti is positioned differently in Indian automobile makrket like Maruti 800, Alto 800, Omni, A star, and Wagen R.

3. Media tools used by Maruti Suzuki- Media tools are the very important component in marketing of any brand. Advertising of any brand is an important method to establish the brand name and grab its customer loyalty. The Media Campaign of Maruti includes TVCs , Radio, Print adds, newspapers, Televaion ads , online promotions, ans outdoor promotions etc. The advertising strategy of Maruti focusses on the promotions and increasing sales, and building brand image. Maruti Suzuki advertise different aspects in terms of looks, confort, space, price, and fuel effeciency.

4. Sales Promotional strategy of Maruti Suzuki- The company launched their campaign slogen “ Change your Life” to attract the customers and build a brand image. It always come up with innovative ideas to promote and attract sales from time to time . Like give ways gifts in cash or in kind to their cutomers. In the year 2003 the company came into aggrement with State Bank of India to provide low interest loan to their customers. In the year 2004 the company again enter into contract with SBI and launched a scheme “ Teaching Scheme” under which they offered a reduced rate of interest to teachers who buys a car to boost up the sale.

5. Pricing strategy- Pricing strategy is the most important factor in launching a brand positioing in the market. The company offers a difference of only Rs. 10,000 for the different models of their cars ranging between Rs. 3.25 lakhs to Rs. 4.50 lakhs. This strategy of prcing makes a lot of different available options for buyers to make a buy decision. This was the best pricing strategy adopted by the company to cater a large audience and to expand their business rapidly.

6. Distribution strategy- Maruti Suzuki adopted a unique distribution faclities in order to provide a quick delivery to their customers world wide rapidly. They developed a vast distribution network across a geographical borders in a country to provide a competitive advantage over other automobiles company. For their easy and fast diatribution the company established wide network of maruti zones, warehouses, dealers across the country. The major concern of the company was to deliver the car to the customer within no time even in remote areas.

Low cost strategy of Maruti Suzuki

The price plays a most importance to buyers and sellers. The company offers a diiference of only Rs. 10,00 for the different models of their cars ranging between Rs. 3.25 lakhs to Rs4.50 lakhs. This strategy of planning made a lot of different options for customers to make a buy decision. This was the best pricing strategy adopted by the company to cater a large audience. The cocept of cost reduction strategy was the major strategy that plays a role in the rapid sales of the company by not being a mere profit making company. In order to be sustain in the competion for a longer period of time few years back the company announces the sale of Maruti 800 in the sharp cut price. The company make it available at a prices of Rs 1.85 lakhs which was then, regarded as a cheapest car on sale . The company adopted a competitive pricing strategy over its competitoe to remain in the market for the longer period of time .

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