Surgery’s reveal dramatic shifts in social attitudes toward issues such as gay m

Question

Surgery’s reveal dramatic shifts in social attitudes toward issues such as gay marriage and citizenship for legal immigrants. How do you think these changing attitudes might affect the manager’s job over the next few years? Surgery’s reveal dramatic shifts in social attitudes toward issues such as gay marriage and citizenship for legal immigrants. How do you think these changing attitudes might affect the manager’s job over the next few years? Surgery’s reveal dramatic shifts in social attitudes toward issues such as gay marriage and citizenship for legal immigrants. How do you think these changing attitudes might affect the manager’s job over the next few years?

Explanation / Answer

The sociocultural dimension of the general environment represents the demographic characteristics, norms, customs, and values of the general population. Today’s demographic profiles are the foundation of tomorrow’s workforce and consumers. By understanding these profiles and addressing them in the organization’s business plans, managers prepare their organizations for long-term success. Smart managers consider how the following sociocultural trends are changing the consumer and business landscape.

Managers will have to take into consideration that young people are leading the trend toward widespread social equality. Support for same sex marriage increased to 53 per cent from 30 per cent in 2004, and a number of states already have passed laws allowing same-sex marriage. Another poll shows that 57 percent of people support a path to citizenship for illegal immigrants.

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