Reseaerch the key elements of Walmart’s CRM system and defend at least 3 best pr
ID: 395823 • Letter: R
Question
Reseaerch the key elements of Walmart’s CRM system and defend at least 3 best practices. Justify 5 critical pieces of customer info needed from your key market segment? Why do you need to collect this specific data. Justify 5 survey questions that might be used to evaluate the segments. Justify a plan for how customers data will be collected. Reseaerch the key elements of Walmart’s CRM system and defend at least 3 best practices. Justify 5 critical pieces of customer info needed from your key market segment? Why do you need to collect this specific data. Justify 5 survey questions that might be used to evaluate the segments. Justify a plan for how customers data will be collected. Reseaerch the key elements of Walmart’s CRM system and defend at least 3 best practices. Justify 5 critical pieces of customer info needed from your key market segment? Why do you need to collect this specific data. Justify 5 survey questions that might be used to evaluate the segments. Justify a plan for how customers data will be collected.Explanation / Answer
Answer:
Key elements of Walmart’s CRM system and defend at least 3 best practices:
E-CRM – this is mix of ecommerce and traditional commerce for the customer management.
Use of electronic media for customer communications so that effective customer communication can be carried out.
E- technologies (contact centers, voice response systems, mobile telephony, customer call centers) will help in reduction of human in the CRM and improves the efficiency of CRM
Low human contacts in the CRM helps for better result for CRM benefits to the business.
Mobile commerce has helped in better management of the customer request in the quick mode. This facilitates customer for easy purchase operations.
Defend of three best practices
Use of internet communications like email, chats etc has helped the CRM at Wal-Mart. This is the right approaches as it improves the efficiency in the business.
Use of e0tehcnology helps the business to reduce human dependency, improves the operational efficiency.
Mobile commerce facilitates the customer in easy commerce at their easiest reach for commerce. This is right approach as it facilitates customers for business transactions.
5 critical pieces of customer info needed from our key market segment are as below
Customer needs and demands
Customer preference
Customer paying capacity
Customer target markets and quality brands
Customer satisfaction factors
We needed to collect this specific data, as this data helps us to understand the customer preference and influencing factors for the purchase of the products.
5 survey questions that might be used to evaluate the segments
What are the preferences of customers?
What customers like most at Wal-mart?
What issues customer observed at Wal-mart?
What changes customers are expecting at Wal-mart?
What are the problems faced by customers at Wal-mart?
The plan for customer data collection will be that organization of the research activities in the target market, so that research specialists will reach to the sample customers and will capture the information via interacting with customers. The survey will also be sued and we will capture customer informations with the help of survey methods.
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