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1) What are the authors\' theoretical proposition 1 (P1)? 2) What are the author

ID: 396544 • Letter: 1

Question

1) What are the authors' theoretical proposition 1 (P1)?

2) What are the authors' theoretical proposition 2 (P2)?

3) What are the authors' theoretical proposition 3 (P3)?

4) What were the authors' conclusions?

Please help and thank you very much =)

P1. An organization’s capacity for change is positively related to its strategic

ambidexterity.

Moderating impact of environmental uncertainty An organization and its environment are constantly changing. As a result, the organization-environment interface must change. Often, the environment changes more quickly and less predictably than the organization does, so the organization must “catch up” to its environment. During this catch-up phase, the organization sometimes attempts to fit more closely with its environment. However, the organization may neglect its internal fit as it searches for better external fit, as

suggested in the organizational ambidexterity literature (Gibson and Birkinshaw,

2004). The same can be true as firms seek improved internal fit between structures and processes, often at the expense of external fit (Miller, 1992). This external-internal fit paradox implies that environmental uncertainty may moderate the relationship between OCC and SA.

Volberda (1996) argued that to maintain “functional” flexibility, the firm must

resolve paradoxes and balance dualities. He asserted that tensions created by this

paradox increase when the environment becomes less predictable and hypercompetitive. In addition, Jansen et al. (2005) recently found that environmental dynamism, a similar concept to environmental uncertainty, was positive related to an organizational unit’s ambidexterity. This suggests that firms confronted by increasing environmental uncertainty might focus more on short-term performance needs via

exploitive strategies and abandon efforts to explore new product-markets as a way of

buffering the unit from an uncertain future (Thompson, 1967).

However, organizations with relatively high levels of change capacity might be able

to dynamically respond to the increasing pressure for an exploitive strategy while

simultaneously protecting initiatives to seek out and explore new product-markets. In

other words, they could handle the tension of these seemingly conflicting imperatives

and retain the ability to not only function, but thrive. We believe that the concept of

“organizational resilience capacity” is quite similar to the OCC concept, and

organizational resilience capacity has been posited to be critical to organizational

effectiveness in high uncertainty environments (Lengnick-Hall and Beck, 2005).

Overall, this suggests the following moderated relationship:

P2. The relationship between an organization’s capacity for change and strategic

ambidexterity will strengthen during periods of high environmental

uncertainty and weaken during periods of low environmental uncertainty.

Moderating impact of organizational slack

One of the keys to organization effectiveness is an organization’s capacity to absorb

environmental variation (Thompson, 1967). This ability to adapt to dramatic shifts in

the environment is frequently called organization slack (Bourgeois, 1981). Cyert and

March (1963) considered all organizations as coalitions of individuals, and these

individual’s and coalition’s behaviors are highly influenced by the presence or absence

of organizational slack.

Organization slack has been shown to be empirically related to a wide variety of

organizational processes and outcomes. With respect to processes, slack has been

found to be negatively associated with political behavior within top management

teams (Bourgeois and Singh, 1983), positively related to organizational responsiveness

to the environment (Cheng and Kesner, 1997), and curvilinearly related with organizational innovation (Nohria and Gulati, 1996). Also, slack has been found to both facilitate and inhibit firm growth (Mishina et al., 2004), as well as influence firm risk and return (Wiseman and Bromiley, 1996). A relentless pressure has been imposed on all organizations over the last two decades to become more efficient by eliminating all waste. Consequently, many organizations are quite “lean” compared to organizations of the past. One of

unanticipated outcomes of this lean state is the elimination of slack resources necessary to cope with environmental change and innovate for the future. Thus, organizations often lack the time to think and the discretionary financial and human resources to experiment (Lawson, 2001).

This theory and research suggests that organizational slack might be an important

moderator of the relationship between an organization’s capacity for change and its

strategic ambidexterity. For example, in high slack conditions, it might be easier to

engage the organization in the pursuit of both the exploitation and exploration of

existing and new product-markets even during a recession, as recent research by

Srinivasan et al. (2005) suggests. In sum, slack resources might provide the

wherewithal by which political behavior is minimized, training is provided to

employees to learn new skills, trust is more freely given to organizational leaders, high

performers are rewarded for taking risks and going the extra mile, and the subtle but

important system interdependencies are all addressed adequately. This suggests our

third and final theoretical proposition:

P3. The relationship between an organization’s capacity for change and strategic

ambidexterity will be stronger for relatively high levels of organizational

slack, and weaker for relatively low levels of organizational slack.

Discussion and conclusions

Barney and associates (2001, p. 631) suggest that “to the extent some firms in a rapidly

changing environment are more nimble, more able to change quickly, and more alert to

changes in their competitive environment, they will be able to adapt to changing

market conditions more rapidly than competitors, and thus can gain competitive

advantage”. Capturing the dimensions that allow firms to approach this goal is what

the OCC dynamic capability endeavors to provide. Yet, research in this regard is in its

infancy, and there is much work to do to understand how firms might go through rapid

and effective change to keep up with dynamic markets.

This study offers at least three contributions to the strategic marketing literature.

First, it represents a unique perspective on how to resolve the dilemma to both exploit

existing markets while simultaneously exploring new markets. As such, we build on

the emerging concept of “strategic ambidexterity” to capture this approach.

Second, we argue that the key means by which an organization becomes

strategically ambidextrous is by cultivating organizational capacity for change. This

new construct allows a firm to transcend the many dualities that it confronts (Graetz

and Smith, 2005). While it may be possible to sequentially pursue these conflicting

strategic imperatives, as suggested by the simulation study by Siggelkow and

Levinthal (2003), we think that simultaneous pursuit of these diametrically different

strategic imperatives will prove more effective. As such, we build upon the dynamic

capabilities perspective and couple it with Ashby’s (1963) law of requisite variety to

advance three novel, empirically-testable, and managerially-useful propositions.

Finally, we discuss some potential moderating conditions external to and internal

to the organization which may influence the capacity for change-strategic

ambidexterity relationship. All of this theory is advanced by considering and

integrating literature from the marketing, strategic management, and organization

theory perspectives. It is said that “the ability to hold two competing thoughts in one’s mind and still be

able to function is the mark of a superior mind” (Fitzgerald, 1956). We believe that this

ability for organizations to manage seemingly contradictory polarities in a productive

fashion is the hallmark of good marketing and strategic management, and the key to

sustained competitive advantages in the 21st century. This study offers new insights

into how those organizational polarities might be managed and what contextual

factors might affect the situation. We encourage other scholars to empirically test our

ideas so that these ideas can be refined and extended.

Explanation / Answer

Answer: 1

The author’s theoretical proposition 1 (P1) is as below: The author’s proposition here is that there is a impact of environmental uncertaininty on the organization. The environmental uncertainty relevant for the organization and it has significant impacts on the organization in terms of the performance of the organization. The author wants to explain the process of change for organization as well as environmental. He says that organization and environment both changes constantly and influences each other. He enforced that the change sin environment are more often than the changes in the organization.

This change of environment needs to be matched with the internal process and structure so that organization is fit with the environmental changes. The organization’s functional flexibility helps the organization to manage the environmental uncertainty forces and keep focus on their short term objectives and meet their desired performances.

Author wants to show the significance of the environment on the organization and how the uncertainty in the environment impacts the organization and accordingly how the organization can behave to respond to this changes in environmental and its uncertainty.