Select an organization of your choice. Then, answer the following questions: Pro

Question

Select an organization of your choice. Then, answer the following questions:

Provide some background information on the organization. Ensure you cite appropriate sources of this information.

Briefly discuss the 6 stages in the research process in relation to the organization. For example, what would be one possible research objective for the organization, what planning might it need, etc.? You are not required to prepare a full research plan, just a high-level discussion here.  

Discuss 2 ethical issues that might arise during the above process. How would these be properly dealt with or overcome by the organization?   

Explanation / Answer

Carrying out market research for an organisation is one of the most important task for improving the overall availability of opportunities. This type of approach provides information and support to the availability of options for the organisation in terms of operation in Cooperative environment as well as to support the overall problem solving structure.
Our organisation requires heavy modifications in internal Integrated Marketing Communication strategy which is essential for the organisation to maintain better standard in Operation by providing adequate support to the communication strategy of the specific workplace. Nokia has been very badly affected by less availability of communication tools which directly lead it to a problematic situation affecting its overall business.

Integrated Marketing Communication are a very important type of communication tools inside an organisation for providing efficient communication model. Gradually increasing tips in this specific set of tools is very necessary for provision of a specific model in an organisation.

There are 6 steps in Integrated Marketing planning

Knowing the targeted audience
Developing the situation analysis
Determine the communication objectives
Determination of the budget
Applying Strategies and tactics
Evaluation and Measurement

Knowing the target audience

Nokia always failed to know the target audience as well as they also failed to implement the same in its operational environment. Implementation of Integrated Marketing Communication process ram Nokia to reach more and more customer as well as to improve their
By knowing your target audience Nokia can easily implement the Integrated Marketing strategy into your organisation and can provide the most effective way of the integration. Badminton your audience you can easily apply Different techniques as well as communication model into different integrated marketing strategies for taking out a better outcome.

Developing the situation analysis

Best specific term is generally SWOT analysis for the organisation. By carrying out a SWOT analysis we can easily increase the brands internal strength as well as assessment of the business and can be provided. This specific strategy provide the base and support for the organisational determination of opportunities and threats as well. Nokia would it be highly benefited by this type of approach as availability of SWOT analysis and other external analysis methods would enable nokia to understand the market in a better way and to integrate the specific communication method according the.

Determine the communication objectives

Determination of we can implement the needed strategy into the organisational structure. Determine the goal that what you want to accomplish with her specific Integrated Marketing Communication strategy can increase the overall effectiveness of your plan's term.

Determination of the budget

By determining the overall require budget for the organisation and calculating the available funds can easily help you in determining the correct strategy according to your budget for the betterment of the organisation. This is specific step is necessary to determine the overall size of the applicable strategies.

Applying studies and technique

After selecting the budget one should be easily able to apply the selected strategy and tactics and to the organisational communication. To accomplish the objectives you need you can apply the strategies as well as tactics on specific actions by providing the budget selected.

Evaluation and measurement

After applying detecting and overall steps which we have followed evaluation of the effectiveness of the IMC strategy is very necessary. For looking is each and every step of the plan is working out efficiently and correctly evaluation and measurement of the specific strategic is very necessary. By measuring and evaluating you can easily determine the errors in the specific IMC strategy and can provide a better support for the next time.

Implementing Integrated Marketing Communication in the structure of Nokia would definitely provided a competitive advantage by properly understanding the market operations as well as business opportunities. The specific research process method would enable the organisation to implement search a specific change in an efficient manner where availability of other information can also be added to the research for increasing the overall affect.

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