This for my class of Marketing principles and analysis. a Creative WorkPlan Key

Question

This for my class of Marketing principles and analysis. a Creative WorkPlan Key Basis for Opportunity. What single aspect of the product, competition, marketplace economy or consumer behavior offers the greatest point of leverage for advertising? Whatis the big opportunity for the brand? Consumer Barier the Advertising Must Overcome. What may keep the prospects from buying or using your product or service in ways that would benefit them? Creative Objective. What will advertising do to overcome or act upon this and what do you expect the prospect to do as a result? Realstically and specifically. Principal Competition. More than a list of brands. A deinition of the market segment that will be the source of business. What the prospect will be buying, doing, thinking if they dont "buy you. (Not always other brands, sometimes habits and attitudes) Prfle. A brief synthesis to how we see our prospects. Taken directhy Summary of Prospet from the Prospect Profile Key Consumer Insight. This section should be a creative interpretation of all the available information and perspectives about the consumer that provides a unique, important "discover about the prospect and/or their relationship with the product (category). lt should be lifted from the Prospect Profile) Consumer Beneit Not what the product is but what the product will do for the praspect Where possible, an end benefit. Reason Why The one reason the brand will deliver the benefit you promised. Occasionally, but rarely multiple reasons, Never a catalog of ll he brands good points. Mandatories (f Necesary) The fewer the better. None if possble. Only what must be done or not done in advertising, Legal and medical, corporate considerations must be continued, tone and manner mandatories. n or slogans that

Explanation / Answer

Key Basis for opportunity:
As the product that has been selected is nutritional supplement, the very aspect of the product and consumer behavior will provide opportunity for the product to have great leverage on advertising. Nowadays people are becoming very health conscious becaus eof fast changing lifestyle where people niether eat healthy, nor sleep well nor excercise and nor take time for health building. To which they are taking up options which could provide them shortcuts to have health, one of them is takiing up supplements not only by adults but children as well. This behavior of consumers that for every age now people of every race, nationality and religion wants better health through shortcuts in fast moving lifestyle provides great opportunity to have this product advertised.

Consumer barrier the advertisisng must overcome: Consumers may have stigma with taking up nutritious supplements as they dont think of it as free from side effects. Social thinking that natural way to develop health is better option and not taking up supplements to avoid side effects would keep them buying or using the product.

Ceative objective: Advertising, if design and communicated properly, may develop this security in minds of consumers and potential consumers, that if supplements are taken with proper prescription as in way of taking it, number of usage per day, things to avoid or upkeep while taking, it would eliminate the risk of side effects and infact natural ingredients supplements possess very little risk of side effects that can be avoided very easily without much hardship. With such message there could be possibility of increase in numbers of consuemers yet few risk averse would avoid to take it.

Principal competition: Priniciapl competitors would include other supplemnetary brands as immeditae competitors, health and fitness training centres and medication as substitute competitor.

Summary of prospect profile: Target market include people living in urban areas where lifestyle and habits are not healthy. Environment is also very polluted, people dont have enough time to spend on leisure or health care which take much time, poeple are very much interested and willing to spend money on options which provide them quick health care.

Note: Kindly post other subparts as separate question. More than four subparts are already answered in this post.

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.