LEADER IN ACTION Waters Protects Freshwater Supplie Bottled water, meanwhile, ha
ID: 397514 • Letter: L
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LEADER IN ACTION Waters Protects Freshwater Supplie Bottled water, meanwhile, has its own imperatives." former U.S. Attomey John Ashcroft said during a confer ence at the Wharton School that "if water that "If water runs out, it willproduce a product that in i When Washburn. e certain quarters is cont precise set of societal expectations Leadership at Coca-Cola and Nestlé more important than if the oil runs out. Corporate lea- ders can redefine the possible in these areas companies take initiative with intensity and enthusiasm, involved in responsible disposa they can actualy lead the customer m. "We're expected to be good of our packaging, nd t confronted with a societal back the company's own bouns use energy as efficienty as possible. If we fa focus on protecting the world's increasingly chaillenged Sustainability, said Wa freshwater supplies. Coca Cola noted in a Washburn, in some cases aries. In north Florida, Nestlé works wis and herbicides, to redce Coca Cola and Nesté Waters are two companies that of those things, we're works with the Suwanee them, the company added to "the ecological and ethical River Partnership to help farmers imperatives that drive our water stewardship, we also irrigation, and use of fertilizers suppies. Coca Cole noted in a sustainability vokes engagement outside the report that because it sells ts products where it makes business interest in preserving and effluent releases into rivers and streams. Also in o the company is working with Southen Foresty Cons er Seabright, voe president of environmental and tants to manage its 468-acre certified tree fam for n water resources at Coca-Cola, noted at the conference mal soil conservation and biodiversity improving local water sources. that water and agicoutural production are tighty inter Because Nestlé Waters draws its product from twined. Succeeding at transforning companywide opera springs, not rivers, why do that work with ranchers? "rs tions will take more than a board vote. Seabright pointed about local relationshi out tat Cocas Cola tollows a franchise model, so it must ent in twenty-six communities around the country whee work with 200 other companies, 500 brands, 300 indepen we have factories, and our employees live there and inter dent bottling partners, and 1.000 manufacturing facilities. act with stakeholders there. We actively seek positve ps," said Washbun. We are Among its goals, Coca Cola aims to increase waste community engagement, because it builds brand eauty efficiency 25 percent by 2020, and that same year safely and local trust. It's not a selfless act, because there e etum to communitles and nature an amount of water benefits that come back to our company equal to what we use in our finished beverages and their production. It wants to be a "net zero" user of water QUESTIONS Coca-Cola has also committed $30 million over six years to the Replenish Africa Initiative (RAIN), which will gve two milion people access to safe drinking water by 2015. RAIN intends to start more than 100 water access programs in Africa 1. To what extent should business leaders take postve actions to improve the world's freshwater supply? what extent do you think Coca-Cola and Nesté ters are simply engaging in a public relations gmmick in their efforts to improve the quality o Some 40 percent of Nestle Gilobal's factories are in regjons experiencing water anas of severe scarcity. The company is reducing its weter withdrawal (in part through rainwater harvestingo, at the same time it ncresses operating eficency. In the long run, the 4. Has the information prese efficiencies "reduce operating costs and conserve scarce rescurces, says Michoet Wasbun, vice president of sustainll purchase any of their products ability at Nest6 Waters in North America Yes our prcjects have to pay back in a certain amount of time, but our company Recast Corporate Environmental Behavior oves us flexibility on tairg a longer time to pay back stress, and 10 percent are in water supplies? 3. What specific benefits might come back to and Nestlé Waters from their investments of resources in producing potable water? presented about the Coca Co and Nestlé companies influenced whether or no will purchase any of their products? and adapted from ResourceExplanation / Answer
Affecting the environment of operation with the specific business is taking place is not an ethical approach done by any manufacturing company. Leaders should directly focus on harvesting the resources of the specific environmental to an extent where availability of resources does not affect the local environment as well as affect the by organism of the specific place.
Leaders should focus on creating positive actions such as implementation of a water treatment program before sending water back to the stream should be taken. Other approaches include positive availability of operational capabilities such as testing the water stream periodically for any kind of pollution on creating ethical basis by using local resources should be done.
Coca Cola and Nestle both are trying to create an environment where they are engaging with the local population for improving the overall available opportunities of operation as the lessons do anything the environment where they are manufacturing their specific products. Nestle and Coca Cola both are approaching local communities as well as availability of using local resources creating better impact on the environment as well as for provision of the services in a positive manner which increases their social responsibility towards the society providing adequate support to the operational structure of Coca-Cola and
By investing in potable water section, coca-Cola and Nestle Boot House created as strong benefit by already having a good brand identity. This type of investment would definitely return better results as compared to investing in a totally new market segment. Expertise in availability of liquid operations and implementation of the plant design benefiting the company in a positive manner for improving the overall effectiveness of manufacturing potable water and investing in resources regarding the specific market segment.
Information presented in this specific article provides great impact on my understanding of ethical approaches done by both of the companies which will definitely provide an additional support for buying their product. As both of the companies are focusing on creating better impact on the society by involving in investment related to ethical business, purchasing products from Coca Cola and Nestle would definitely be given preference.
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