Give summary of: Do you think Clorox is a good parent company for Burt’s Bees? Y

Question

Give summary of:

Do you think Clorox is a good parent company for Burt’s Bees?

Yes, Clorox and Burt Bees shared the same core values and vision which focus on operating the company with the highest level of social responsibility, balance the need of all constituents and consumers creating sustainable natural products as well as protecting the environment and wellness sustainability. In 2007, Burt’s Bees increased its business by 26% while cutting energy consumption by 3%. In 2007 Burt’s Bees products were available in nearly 30, 000 retail outlets, a care line was added and expanded into body wash. By 2009 the company expanded to the U.K. Australia Japan, Korea, Norway Canada, Taiwan, and the company’s global reach 12 countries. Burt’s Bees has set lofty goals for sustainability, pledging to be a “zero waste, zero carbon company, operating on 100% renewable energy in LEED certified buildings by 2020” therefore giving the company an advantage against their competitors.

What should Clorox do with the Burt’s Bees brand to make sure that brand continues to lead the market for all nature products?

Burt’s Bees made tremendous success in a short time and to ensure the brand continues to lead the market, it should increase distribution where all-natural products are sold. Also one of the 2020 goals are 100% employment engagement goal which would require creativity and effort by every single employee engagement in Burt’s Bees sustainability activities.

Do you think owning Burt’s Bees will improve the Clorox brand image among consumers?

Yes, In May 2008 Burt’s Bees CSR report acknowledges a 78% improvement in overall equipment efficiency, toward meeting its 2020 sustainability goals. While celebrating he realized there is still working to be done, for improvement, growth, and development, if Burt’s Bees remain focus on the company’s core values, vision, and the “The Greater Good Social and Environmental Progress Report Model” Clorox, as well as Burt’s Bees will continue to be successful.

Explanation / Answer

The summary is given below:

1. Clorox and Burt Bees have high social responsibility and the customers satisfaction has increased their sustainability in the market, the both company work with same vision and mission.

2. Bert Bees had focused on expansion and started it business across 12 countries.

3. Bert Bees increased its business by cutting down the energy and there is zero waste and renewed on the energies which added high competition level in the market.

4. Burt Bees next need to focus on increasing their distributors as they provided on natural products and their main aim need to increase their employee engagement, as retaining the employees will increase their business to sustain in the market for longer.

5. Burt Bees increased its CSR level through its vision and mission and increased greater social responsibility. Burt Bees and Clorox would be more successful in the market through their reputations.

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