Question 11 Teenagers are an attractive target market to companies because they

Question

Question 11

Teenagers are an attractive target market to companies because they make up a large demographic group and it is possible for marketers to create brand loyalty at a young age.

True

False

Question 12

Lynne is the marketing director for a national toy company. When faced with an ethically questionable issue, her decision will be influenced by all of the following factors except

social influences

personal background and experiences

consequences of previous actions she took in similar ethically questionable situations

individual consumers who purchase the toys

Question 13

_____ is(are) personal beliefs or standards to guide an individual’s actions.

Puffery

Culture

Ethics

Morals

Question 14

When marketers face the criticism that marketing overemphasizes materialism, a common defense is that

materialism is only a problem in free-world countries

materialism is caused by easy access to credit cards

marketing is just responding to the materialistic desires of society

materialism is a product of a society’s culture, not of marketing

Question 15

Advertisements that offer male consumers products that will enhance their personal appearance and sexual performance are subject to the criticism that marketing

causes people to buy more than they can afford

shapes inappropriate cultural values

capitalizes on human weaknesses

increases the prices of goods and services

True

False

Explanation / Answer

Answer 11. True

Answer 12. b. Her personal experience is irrelevant here.

Answer 13. b. Ethics

Answer 14. c. They try to push the question back to the market.

Answer 15. c. It is trying to capitalize on men's weakness, as men expect more that they have. It is not related to cultural values.

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