What secondary research sources would provide guidance in determining whether a
ID: 399566 • Letter: W
Question
What secondary research sources would provide guidance in determining whether a specific new innovative product/service of your choosing (i.e. flying car) would be acceptable in the U.S. marketplace (any target market)?
Discuss at least 4 sources; include what information each can provide, and why they are useful for this type of marketing research. You can start from these examples: census.gov, cia.gov, datamonitor.com, youtube.com, wsj.com or find your own.
Provide at least one citation (and use quotes for any direct quotes from any source – including the textbook or any websites used).
Explanation / Answer
When a new innovative product or service is identified like a flying car, its appropriateness with the selected target market is also relevant. The secondary research will help the team to identify the appropriateness of the market for the product. Some of the sources for the secondary research are mentioned below
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