3. Your newly formed company, makers of Bacon Flavored Toothpaste, (yes, this is

Question

3. Your newly formed company, makers of Bacon Flavored Toothpaste, (yes, this is a real product) is led by a group of inexperienced leaders. They are unable to distinguish the basic elements of the company. They called you, the operations manager, to identify the most basic elements of the company…meaning you need to distinguish their services from goods? Please consider the fact this is a new start-up and you are the ‘adult in the room’.  

6. Using a generic company, ‘Marty’s Supper Sized Pickles’ - you are to describe elements of their time related strategic planning and timeline forecasting for the coming year. Please address your answer as it relates to: 1) short-term, 2) Intermediate range, and 3) Long range. Provide elements of each phase and what it takes to move to the next phase.

9. For this question, you are part of a new separately functioning subsidiary of The Trump Corporation. Your part of the company is a new start-up with the task of producing ‘Bacon Scented Mustache Wax Company’. You are to address the design of this service product.

Explanation / Answer

Answer 3

Role of an operations manager at bacon flavored toothpaste

1 - Being a new entrant in the toothpaste segment, the prime focus should be keeping the price of the product as less as possible compared to the competitors.

2 - The marketing team should handle the responsibility of advertising the product effectively to impact the target audience

3 - Specifically, focussing on distinguishing the products from services. The product will be judged based on its price, packaging, taste, appearance, and various other factors. On the other hand, services will depend on its long term gains for customers in terms of hygiene and health.

4 - The leaders are inexperienced, however the operations manager being an adult can take it as an opportunity to challenge his own potential to minimize the losses and cut down wastage, so as to keep the price of the product competitive. An effieciently designed and implemented process can reap huge benefits irrespective of the company being a startup or a well established setup.

Answer 6

Marty's Supper Sized Pickles

Strategic Planning

Short Range (less than a year) - Market Penetration and customer acquisition

Intermediate Range (1-3 year) - New Market development and customer retention

Long range (More than 3 years) - New product development and Brand extension

Elements of short range and steps to move to intermediate range

Product launch, market coverage, sales maximization

Elements of intermeiate range and Steps to move to long range

Successful market penetration, profit maximization.

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