You have been approached by the editor of Gentlemen’s Magazine to carry out a re

Question

You have been approached by the editor of Gentlemen’s Magazine to carry out a research study. The magazine has been unsuccessful in attracting shoe manufacturers as advertisers. When the sales reps tried to secure advertising from shoe manufacturers, they were told men’s clothing stores are a small and dying segment of their business. Since Gentlemen’s Magazine goes chiey to men’s clothing stores, the manufacturers reasoned that it was, therefore, not a good vehicle for their advertising. The editor believes that a survey (via mail questionnaire) of men’s clothing stores in the United States will probably show that these stores are important outlets for men’s shoes and are not declining in importance as shoe outlets. He asks you to develop a proposal for the study and submit it to him. In atleast 450 words, develop the management–research question hierarchy that will help you to develop a specic proposal.

Explanation / Answer

Level 1 : Dilemma: the magazine is unsuccessful in attracting advertisemnet from shoe manufacturers.  Why shoe manufacturers dont give their share of advertisement to the magazine.

Level 2 : Management question : Will convincing shoe manufacturers that  men's clothing stores are important outlets for men’s shoes and are not declining in importance as shoe outlets in U.S. increase the advertisement from shoe manufacturers.

level 3 : Research question: How shoe manufacturers can be made convince that  men's clothing stores are important outlets for men’s shoes and are not declining in importance as shoe outlets in U.S.? Will showing them result of survey help?

Level 4 : Investigative question: Does men still shop from shoe's outlest present in men cloth stores in U.S?

Level 5: Measurement question: Do men who visit cloth store alsovisit your shoe outlet present in the store? On average how many men visit both cloth and shoe outlet in the store? etc.

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