Active Learning Assignment Consumer Behavior Purchase Decison Ad Week awarded Or

Question

Active Learning Assignment Consumer Behavior Purchase Decison Ad Week awarded Ore Ida's new television advertisement the "Ad of the Day" for July 13, 2018. The trade publication wrote the following about the new ad: Kids Won't Eat Veggies? Bribe Them Shamelessly With Ore-Ida's Potato Pay Droga5 creates an ethics-be-damned ife hack for parents By David Griner, July 13, 2018 Parents are constantly torm between two contradictory principles-standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head. But what if you could have it both ways? What if you could bribe your kids to eat their meals while still feeling like you're following a solid parenting rule? Ore-Ida and agency Droga5 have your back. in honor of today being National French Fry Day, the frozen-food brand has launched Potato Pay. which takes the idea of bribery and rebrands it with a more morally acceptable name. is it ethical? is it good about it. parenting? Drogas's hilarious launch spot encourages you not to think to hard it's a pretty simple system: use french fries as currency in a daily dinner bribery scheme. The exchange rate is up to you. As examples, the brand suggests "one bite of chicken one fry, a mushroom three fries, and a spoonful of quinoa five fries. if you're a fry lover, clearly you need to invest in some quinoa futures right now so you can buy low and sell high. Please click this hveedink and view this advertisement on YouTube. Then fully respond to the following question: 1- What stage(s) of the consumer purchase decision process are addressed in this ad? Explain.

Explanation / Answer

There are five stages of the consumer purchase decision process including identification of the need/problem, searching for information, evaluation the available alternatives, purchase, and post-purchase stage.

In my opinion, the second stage of consumer purchase decision i.e. “searching for information” is addressed in this advertisement. Here, the consumer looks for the various options available for them to address the problem. The customers identify the various options available to them and further do internal and external information search to know more about the product.

Most of the parents face the problem of making their children eat vegetables. The ad provides an alternative to them of using French fries to bribe their children so that they would eat vegetables. Here, they are providing an alternative solution to the parents for their problem. Hence, it is concluded that the “information search” stage of consumer decision process is addressed in this case.

Related Questions

Navigate

• Browse (All)
• Browse A
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.