A local fast-food restaurant processes several customer orders at once. Services

Question

A local fast-food restaurant processes several customer orders at once. Services clerks cross paths, sometimes nearly colliding, while they trace different paths to fill customer orders. If customers order a special combination of toppings on their hamburgers, they must wait quite some time while the special order is cooked. How would you modify the restaurant's operations to achieve competitive advantage? Because demand surges at lunchtime, volume flexibility is a competitive priority in the fast-food business. How would you achieve volume flexiblity?

Explanation / Answer

The restaurant industry is highly competitive. Unless you have a star chef or a novel cuisine, chances are you will have trouble standing out from the crowd. Gaining a competitive edge requires a detailed analysis of the demographics of the surrounding area and the nature of existing competitors. And even if you are successful at first, new competitors could enter your market at any time to steal your clients. Don

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