When customers buy on the basis of a reference price or because the price convey
ID: 404896 • Letter: W
Question
When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by ____________.
value augmented by perception
the psychology of pricing
the going rates of competitors
value pricing
When Apple introduced its popular iPod Nano model, it dropped its Mini iPod at the same time. The Mini was, at the time, the most popular MP3 player in the marketplace. This is an example of __________.
brand extension
product maturity
a brand shake-out
preemptive cannibalization
Within the last couple years several cosmetics manufacturers have introduced non-clumping mascara. Revlon was one of these manufacturers. Revlon should use ________ advertising to increase selective demand for its non-clumping mascara.
reminder
descriptive
informative
persuasive
In 2003, Toyota introduced its Scion brand with the aim of bringing younger buyers into the
When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by ____________. When Apple introduced its popular iPod Nano model, it dropped its Mini iPod at the same time. The Mini was, at the time, the most popular MP3 player in the marketplace. This is an example of __________. Within the last couple years several cosmetics manufacturers have introduced non-clumping mascara. Revlon was one of these manufacturers. Revlon should use ________ advertising to increase selective demand for its non-clumping mascara. In 2003, Toyota introduced its Scion brand with the aim of bringing younger buyers into the "family." This was a classic example of _________________. Public policy makers have developed a substantial body of laws and regulations to govern advertising. For these reasons, an important step in developing an advertising campaign is _____________. Which of the following areas will a marketing manager standardize or adapt when taking a new product global? Best Buy will often try to sell the buyer of a high-end television monitor an extended warranty. This is an example of _______________. For $15 a day, Chlena will go to your home and feed, water, and play with your pet while you are on vacation. The service Chlena provides is an example of a _____________.Explanation / Answer
When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by ____________.
the psychology of pricing
When Apple introduced its popular iPod Nano model, it dropped its Mini iPod at the same time. The Mini was, at the time, the most popular MP3 player in the marketplace. This is an example of __________.
preemptive cannibalization
Within the last couple years several cosmetics manufacturers have introduced non-clumping mascara. Revlon was one of these manufacturers. Revlon should use ________ advertising to increase selective demand for its non-clumping mascara.
persuasive
In 2003, Toyota introduced its Scion brand with the aim of bringing younger buyers into the
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