I was given this exercise: There is a product of KFC for children that is low se
ID: 405452 • Letter: I
Question
I was given this exercise:
There is a product of KFC for children that is low selling rate. To stimulate the sale, manager set a promotion plan that whenever customer orders that product, they will be awarded a toy (of course for the child).
What I have to do is plan an action plan for this (determine the cost, how profit it will be, how many customers to achieve that...something like this since I'm in Marketing course). It should be in a table.
The numbers are not need to be exactly real, but need to be reasonable and the whole plan is DOABLE.
THE MOST DETAILED ANSWERER WILL BE AWARDED.
Explanation / Answer
in this report I would like to discuss market potentials available for KFC UK. Currently we are earning better profit share from this territory compared to other franchise operations. But still there are some plenty of opportunities available to expand our market in the UK. I have collected relevant information from both primary and secondary sources given below.
After discussing the major methodology I have presented and commented on the existing marketing approach. Also environmental factors both internal and external, segmentation and targeting strategy relating to the company. Briefly discuss about customer buying behavior also. It the later part of the task one further discussed competitive advantage, distribution, product development, price, promotions and extended marketing mix.
In the later stage I have given some recommendations to suitable market segments, differentiation and the major changes in domestic marketing and international marketing.
KFC is one of the world's largest chains of quick service restaurants, serving tens of millions of customers daily worldwide. The company started in 1930s, Colonel Harland Sanders bought a motel and caf
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