5. Analyze Singing Valley’s strategy and it problem. At the minimum, include the

Question

5. Analyze Singing Valley’s strategy and it problem. At the minimum, include the following in your response:

An analysis of the five forces of the Singing Valley Market. Make an justify any necessary assumptions about its market.

A statement of Singing’s Valley’s competitive strategy.

A statement of the problem.

Develop two innovative ideas for solving the Singing Valley Problem. For each idea, provide:

A brief description of the idea.

A process diagram (like figure 1-15) of the idea. Figure 1-15 was produced using Microsoft Visio; if you have access to that product, you’ll save time and have a better result if you also use it.

A description of the information system needed to implement the idea.

1-6. Explain how each of the four nonroutine skills—

Abstract reasoning, systems thinking, collaboration, and experimentation—can be used by an employee at Singing Valley to develop solutions for Singing Valley’s problem.

Explanation / Answer

Answer :-

According to analysis of the five forces of the Singing Valley market, we list some assumptions for their business:

1. Bargaining power of customers: Since the Singing Valley’s auto email system had a negative influence in the market. Customers will be able to get a cheaper budget since the company has to make up the “hurt” which they did to client.

2. Threat of substitutions: Customer who had complained to Singing Valley can choose other places for vocation, like Yosemite, Hawaii, etc.

3. Bargaining power of suppliers: The reduce of number of customers will cause the reduce of supply, including food, gas, service, etc. Actually, it has a weak force for suppliers, because the Singing Valley has to use these resources to maintain the operation.

4. Threat of new entrants: If there was a new resort move into the Colorado Mountain, it’s going to be a strong force for Singing Valley resort, because the new resort is an alternative place for customers.

5. Rivalry: The example of strong force is the other resort which located in the same place in Colorado Mountain, and the weak strong force come from the other location’s resorts.

The statement of Singing Valley’s competitive strategy is increasing their revenue by promoting subsidiary business. For instance, hiking, fishing, skiing, etc.
The result of our group’s is Singing Valley Resort did not have an organized and complete information system, and that is why the auto email system made a lot of information mistakes to customers. In this case, Sing Valley Resort should rebuilt their information collection system and Timely information update system to make sure that each customer’s information is correct and up to date all the time.

The Singing Valley already have a targeted approach to increase revenue. But they did not get the point to promote it for their product. The biggest problem is the communication with their customers.

Products—Singing Valley’s location enables it to provide a unique product. However, to attract customers, Singing Valley needs to enhance its product with extensive service offerings and with excellent food and wine. Unique cuisine offered by exclusive chefs helps to differentiate Singing Valley from other luxury resort options. Barriers—Cultivating a close personal relationship with customers will help encourage repeat business. In addition, carefully tailoring each customer’s stay at the resort to match his/her personal preferences will encourage loyalty and repeat visits. Establishing a good network of wine and food suppliers will help provide unique offerings in the dining room. Costs—Singing Valley could form alliances with local businesses to provide unique recreational offerings to its clients (skiing packages, hiking packages, white water rafting, hang gliding, mountain flying, etc.).

An information system would be very useful in recording each customer’s personal preferences (food, wine, recreational choices, etc.) so that when the customer returns, his/her stay can be tailored to meet those preferences. This system could also keep track of various personal characteristics (profession, children, grandchildren, etc.) so that staff can treat the client as an old friend. An information system could help communicate with food and wine suppliers. A Web site could provide information and links to partner businesses providing recreational options for Singing Valley’s guests.

A meal planning information system could be used to calculate food requirements given the menu choices and the number of guests registered at the resort.

A staffing system could help determine the need for additional temporary staff based on projected guest registrations at the resort for the holiday season.

A spreadsheet or financial modeling tool could help prepare and analyze financial projections for a new resort. Email surveys could help assess customer interest and preferences in a new resort.

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