READ: Best of CES Tech 2018: A Glimpse of Brilliant, Necessary and/or Totally Cr

Question

READ: Best of CES Tech 2018: A Glimpse of Brilliant, Necessary and/or Totally Crazy Technologies to Come, WSJ, Jan 8, 2018.

a. Select a product that you find interesting

b. Search for 1-2 additional articles on the product. Include titles, publications, and dates.

c. Based on the articles and your own thought process describe the value of these products for the consumer and the target markets

Please write as follows: Product A: ....

Article references a. Title, publication, date

b. Title, publication, date

c. Value and Target Market for product A: .....

TECH AT&T; Backs Off Deal to Sell Smartphones From China's Huawei Reversal is set back for Chinese electronics giant's hopes to crack U.S. market Recommended Videos California Residents Recount Harrowing Floods and Mudslides 1. What Is the Significance of Rep. Ed Royce's Retirement? Prince Mohammed bin Salman's Ambitious Plans for Saudi Arabia 4. Building a Better Robot 5 WSJ Interview: Trump Signals Openness to North Korea Diplomacy Most Popular Articles 1. Trump Oficials Seek to Change Rules on Lending to the Poor MoneyGram Signs Deal With Currency Startup Ripple SE Richard Yu, head of Huawei's consumer business, introducing the Huawei Mate 10 smartphone in Munich in October. PHOTO: CHRISTOF STACHE/AGENCE FRANCE-PRESSE/GETTY IMAGES Trump Accuses FBI Agent of 'Treason' 15 COMMENTS By Stu Woo and Betsy Morris Jan.8,2018 3-25 p.m ET

Explanation / Answer

'is the world big enough for Huawei' : Fortune, February 1, 2017 article talks about the success of the company in China and slowly how it is even catching up in European markets. The smart phones acquired importance in China and high sale. Eventually it garnered important position even in Europe. The focus of the company is to now come up with a strategies in order to maintain a strong hold in American market. The sale of its products in Finland increased by 10 times as compared to Apple products. Another article 'Chinese phonemakers bet big on premium price' : New York times, 2017 evaluates the importance of its premium pricing for its target market

Huawei Technologies, the new smartphone’s creator, thinks the world it would on the idea of consumers wanting to pay premium pricing. It targets the young cosmopolitan with its sophisticated audience. The marketing strategy in Europe is helping the company to garner more audience. The new cosmopolitan are also aspirational and influential market with focus on its ability to try new things. It has 30 percent growth in the global market and this is helping the company have strong reputation.

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