Assume you are the CEO of an U.S.-based e-commerce company that wants to expand
ID: 411271 • Letter: A
Question
Assume you are the CEO of an U.S.-based e-commerce company that wants to expand internationally by exporting a product or service to one of the BRICS countries: Brazil, Russia, India, China, or South Africa. First, you should choose and describe the product or service you want to export. Second, you should evaluate the business environment in the chosen country and explain why you chose this country. Third, you should evaluate the market potential for your product/service in the chosen country. Be sure to specify the indicators (country indicators and market potential indicators) that you use to evaluate the market potential for your product/service in the chosen country. Fourth, you should develop a marketing plan to export your product/service to the chosen country. Be sure to specify the positioning strategy and target market, the pricing strategy, the distribution strategy, and the promotional strategy. Finally, you should develop a 2-slide executive summary (including detailed notes) that summarizes the key points of your international marketing plan.
Explanation / Answer
Answer:
Product or Services: Online Education
Business Environment Online Education Service in BRIC is Country is very poor. The demand in education is increasing day by day. So if Educational services provide to BRIC country are easily accepted here, No of Educational service provider is also less means less competitor, large no consumer, Government of this will also support for the Educational service for BRIC country.
Market Potential: Market is very large in the BRIC Country People are increasing in use of internet services they are largely demand of educational services in BRIC country
Marketing Plan
Positioning strategy: Focused of highly effective benefit of Online Education like: easy understanding, anytime anywhere study, 24 x 7 availability
Target Market: Students (School, college, etc.)
Pricing Strategy: Basic affordable price where student easily purchase it
Distribution Strategy: Online distribution of Product or services
Promotional Strategy: by showing the result of the student who used the product and services
Summary:
Educational service is easy processing service provided to BRIC country, there demand is also high, So Educational services is work on BRIC country
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