Compare and contrast business level and corporate level strategy. Define these t

Question

Compare and contrast business level and corporate level strategy.

Define these two types of strategy. What are they trying to accomplish?

Detail the types of strategic options for both types.

What are the generic business level strategies? How do they each address the 5 forces of competition? What are the potential weaknesses of each type?

What does it mean that a corporation has a related versus unrelated corporate strategy? What are the benefits of each type?

How do these strategies create value and enhance organizational performance?

Explanation / Answer

Business strategy- Business strategy is the development of business policies and procedures.It is concerned with the strategic decision which is created by Middle level management. It focuses on satisfying customer needs or preferences and gain competitive advantage in the specific market.

Corporate level strategy- Corporate strategy is the Top level management which direct the firm as a whole. It concerned with overall goal and objectives of the organisation, efficient allocation and utilization of resources for the benefit of the organisation. It focused on maximising long term profitability and business growth.

Compare and contrast business level and corporate level strategy:

Types of corporate strategy are:

Generic business level strategies - There are four generic strategies that help the organisation to gain competitive advantage and where firm may compete the focused market.

Porter's Five Forces Model - It is used to analyze and determine the intensity of competition in an industry and according to the analysis organisation strategy is formulated.

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