Use this link to access the discussion forum to discuss the following topic. Rea

Question

Use this link to access the discussion forum to discuss the following topic. Read the following article or view the following video to contribute to the discussion:

Article: Champions 2015- David Falk http://www.sportsbusinessdaily.com/Journal/Issues/2015/02/23/Champions/Falk.aspx

Article: The Launching of Air Jordan http://www.sportsbusinessdaily.com/Journal/Issues/2015/02/23/Champions/Air-Jordan.aspx

How has David Falk revolutionized sports marketing?

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Explanation / Answer

He obtained multi-million dollar contracts for his clients with NBA, Reebok, Nike, and, organizations producing sports related goods. He was the most powerful person in NBA, after commissioner, David Stern. He dictated the structure and economics of NBA. Off-court deals separated him from other marketers. He can gauge an organization's potential.He got lucrative Cologne deals for players, speaking to players and firms about these products for seven years until these got converted into money-spinners. He got deals for fashion and fragrances for players. He even got deals for him in the movie business. He got Jordan a JV for a fragrance with designer Bijan. He is known as sports marketing's leading innovator. He negotiated Michael Jordan's deal with Nike. It is seen as the most successful endorsement relationship in the industry. He coined the nickname "Air Jordan". He crossed over into entertainment and produced Michael Jordan's first film. He has been one amongst 100 most powerful people in Sports, top 100 marketers, Ad/ Marketing powerbrokers, etc. His sports marketing firm Falk Associates Management Enterprises provided personal and specialized representation to NBA superstars. He negotiated professional sports first two $100 million contracts for Alonzo Mourning and Juwan Howard. He changed the entire salary structure of the NBA. He even negotiated over $400 million in contracts over a 6 day period.

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