Ch 11: Conflict at Ambassador Solutions Conflict at Ambassador Solutions GlaxoSm

Question

Ch 11: Conflict at Ambassador Solutions

Conflict at Ambassador Solutions     

GlaxoSmithKline is a pharmaceutical company whose mission statement is “to improve the quality of human life by enabling people to do more, feel better, and live longer.”

To learn more about GlaxoSmithKline, point your favorite browser to:

http://www.gsk.com/

http://www.gsk.com/explore-gsk.html

Questions

1.  As a pharmaceutical firm researching and developing new pharmaceuticals, what type of conflict do you think is most common at GlaxoSmithKline?

2.  How does GSK want its employees to manage this conflict?

3. How else can GSK encourage its employees to manage conflict in the best way for its  employees and customers?

Explanation / Answer

Answer- 1 Glaxosmithkline has this conflict to stop paying to the doctors to promote their drugs & medicines & due to which conflict arises between GSK & doctors.

Answer-2 GSK believe that their employees must be with them to win over this conflict & can promote the drugs by word of mouth or by giving proper attention in making of that product so that their sales could increase. Employees must give their 100% in promoting the products in an efficient & effective way. Employees must give complete focus on the production of the drugs & ensures that drugs must meet the quality of the drugs so sales figures may go up.

Answer-3 GSK must motivate their employees & customers by channelizing the schemes to promote the drugs like to run the incentive program based on certain parameters & which definitely motivate the employees & customers. They must have faith in their employees to do better & give new heights to the business of the GSK. GSK can also run some performance based programs wherein whosoever performs will give special incentive.

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