Think about cinema market 1) If a goal is to go to the cinema (motivated behavio

Question

Think about cinema market

1) If a goal is to go to the cinema (motivated behaviour), what are the needs that could lead to such goal? Think about not less than 5 needs, explain each

2) Briefly explain each segment that corresponds to the stated needs? (who are the consumers) Think about different segmentation bases

3) Do you think there is a place for rationalisation mechanism, when going to the cinema? Explain, why yes or why not?

4) What surrounding factors may affect the motivation to go to the cinema?

Explanation / Answer

1). Maslow's classified the human needs into five basic levels that are:

2). Types of segments are:

3). Yes, as rationalisation is related to human need to explain what happens and maintain the consistency between thoughts and actions. Needs for esteem may lead to rationalize as situation may arise from conflicting beliefs, attitudes or behavior.

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