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An analyst must decide between two different forecasting techniques for weekly s

ID: 414590 • Letter: A

Question

An analyst must decide between two different forecasting techniques for weekly sales of roller blades: a linear trend equation and the naive approach. The linear trend equation is Ft = 125 + 2.2t, and it was developed using data from periods 1 through 10. Based on data for periods 11 through 20 as shown in the table, which of these two methods has the greater accuracy if MAD and MSE are used? (Round your intermediate calculations and final answers to 2 decimal places.)

t Units Sold 11 144 12 148 13 151 14 147 15 154 16 149 17 154 18 156 19 158 20 163

Explanation / Answer

As per forecasting method under Naïve approach :

Ft = At-1

Where,

Ft = Forecast value for period t

At-1 = Actual number of units sold

As per forecasting method using linear trend equation :

Ft = 125 + 2.2.t

Please find below table which highlights values of Absolute deviation and Squared error.

Following to be noted:

Absolute deviation for any item = Absolute value of difference between Forecast value – Units sold

Squared error = Absolute deviation^2

t

Units sold

Forecast-Naïve approach

Absolute deviation

Squared error

Forecast - Linear trend equation

Absolute deviation

Squared error

11

144

149.2

12

148

144

4

16

151.4

3.4

11.56

13

151

148

3

9

153.6

2.6

6.76

14

147

151

4

16

155.8

8.8

77.44

15

154

147

7

49

158

4

16

16

149

154

5

25

160.2

11.2

125.44

17

154

149

5

25

162.4

8.4

70.56

18

156

154

2

4

164.6

8.6

73.96

19

158

156

2

4

166.8

8.8

77.44

20

163

158

5

25

169

6

36

TOTAL =

37

173

61.8

495.16

Thus,

Mean Absolute deviation ( MAD ) for Forecast values using Naïve approach = 37/ 9 = 4.11 ( Remarks : Denominator i9 since there are 9 sets of data)

Mean Squared Error ( MSE) FOR FORECAST VALUES USING Naïve approach = 173 / 9 = 19.22

Mean absolute deviation ( MAD ) for forecast value using Linear Trend equation = 61.8 / 9 = 6.87

Mean squared error 9 MSE ) for forecast value using linear trend equation = 495.16/9 = 55.02

A forecast will have more accuracy with lesser values of MAD and MSE. Since, Forecast using Naïve approach has lesser values of MAD and MSE compared to that of Forecast using linear trend equation, Naïve method has more accuracy

MAD Naïve = 37

MAD Linear = 61.8

MSE Naïve = 173

MSE Linear = 495.16

t

Units sold

Forecast-Naïve approach

Absolute deviation

Squared error

Forecast - Linear trend equation

Absolute deviation

Squared error

11

144

149.2

12

148

144

4

16

151.4

3.4

11.56

13

151

148

3

9

153.6

2.6

6.76

14

147

151

4

16

155.8

8.8

77.44

15

154

147

7

49

158

4

16

16

149

154

5

25

160.2

11.2

125.44

17

154

149

5

25

162.4

8.4

70.56

18

156

154

2

4

164.6

8.6

73.96

19

158

156

2

4

166.8

8.8

77.44

20

163

158

5

25

169

6

36

TOTAL =

37

173

61.8

495.16

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