Case Study Google, Apple, and Facebook Struggle for Your Internet Experience\" S

Question

Case Study Google, Apple, and Facebook Struggle for Your Internet Experience"

SUPPORT: Do significant research outside of the book and demonstrate that you have in a very obvious way. This refers to research beyond article itself. This involves something about the company/organization/individual or other interesting related area. Show something you have discovered from your own research. Be sure this is obvious and adds value beyond what is contained in the case itself. (10 points)

This is located in Chapter 7 page 297.

Management Information Systems: Managing the Digital Firm

Explanation / Answer

Google is a technologically advanced company which has several innovation creating enormous revenue. It's revenue is generated through search engine. There is search engine and other platforms that are available for no cost and monetized for user data. It had target advertising with marketing (Crawford &Chau, 2013).

Google is focusing on core competencies that are more fluid and staying away from being focused only as ad dominant. The added projects include smart watches, tablets,laptops, Google cloud, Google + with unique new fiber project. a there is focus on morphing for device and telecommunication company (Shaughnessy, 2013).Apple is an effective largest tech company which has unique and strong financial backing. Apple has core competencies and focus on innovations, control and differentiation.

The do stare and hardware are controlled by Apple products and the core competency of Facebook is social media. Customer experience is woven into the important competencies and it helps to strengthen the participation of customers (Schrage 2013).Google, Apple and Facebook have important application and product platforms along with appreciation for customer experience and enhancing it.

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