I Integrated Marketing Communications involves the coordination of all forms of
ID: 415330 • Letter: I
Question
I Integrated Marketing Communications involves the coordination of all forms of in a(n) program that maximizes the impact on the intended target market. unified exciting c. long d. advertising e unique Which of the following is not an element of Integrated Marketing Communications? a. sales promotions b. packaging c. media advertising d. event marketing e. direct response communications 2. 3. wighbourhood organic grocery has sent out an invitation to the surrounding residential area inviting all to come to the grand opening. This is an example of a sales promotion b. advertising. e. public relations d. personal selling e. direct response. Sales promotion is used to a. capture information. b. influence the attitudes and opinions of reference groups. c. increase advertising dollars. d. stimulate an immediate reaction from consumers and distributors 4. e increase the product mix. 5. A press release issued to newspaper editors by Heinz announcing the launch of a new type of ketchup is an example of a. direct response communications b. promotional advertising. d. public relations. c. newspaper advertising. 6. Air Miles and Shoppers Drug Mart Optimum Rewards program are two examples of a. sponsorship. b. loyalty programs using customer relationship management. c. customized programs d. competitive programs. e. advertising. 7. Ifa company's primary target market for a new clothing line is the under-25 age group, marketers will have to serious consideration. give a. television media. b. magazine advertising. c. mobile communications. d. personal selling e. radio media.Explanation / Answer
1. The correct answer is option a.
Integrated marketing communications is an approach to plan effective communication in order give business to give better results and reduce costs. It includes tools such as advertising, mail, social media, telemarketing etc. which provides better assistance to marketing communications.
Integrated marketing communications provide benefits to the organization. They are:-
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