Describe the advantages of using a balanced scorecard to measure and control org

Question

Describe the advantages of using a balanced scorecard to measure and control organizational performance. Suppose that you created a balanced scorecard for your organization. What specific customer service measures would you include? my organization is film and television production can you include this in the answer as well as one quote using a scholarly quote for a business publication Describe the advantages of using a balanced scorecard to measure and control organizational performance. Suppose that you created a balanced scorecard for your organization. What specific customer service measures would you include? my organization is film and television production can you include this in the answer as well as one quote using a scholarly quote for a business publication

Explanation / Answer

The advantage of using a balanced scorecard to measure and control organizational performance is that organization performance is viewed from the lens of a comprehensive management control system and there is a balance between the traditional financial measures and the operational measures that are related to an organization’s critical success factors. Eventually use of balanced scorecard leads to a situation in which the strategic initiatives of the best practices cascade throughout the organization.

As per one of the better known business publication – The Economist – balanced scorecard helps in continuous ‘innovation and improvement’. It ensures that a company “continues to improve and create value in the future”.1

For a film and television production company the specific customer service measures that I would include are – customer preference for our content, feedback and reviews, quality of content, and customer preference for our content compared to competitors.

Reference:

1. The Economist. Retrieved from http://www.economist.com/node/12677043

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