1. Studies of shopping centers commonly find that they have more shoe stores tha
ID: 419180 • Letter: 1
Question
1. Studies of shopping centers commonly find that they have more shoe stores than any other category of retailer. The studies further document the high degree of store interchange among shoppers for shoes. A high proportion of shoppers visit more than two shoe stores. Based upon this data, what type of consumer product are shoes?
a.
Specialty products
c.
Shopping products
b.
Installations
d.
Convenience products
2. Because many services cannot be physically stored or packaged, they are said to be:
a.
perishable.
c.
inseparable.
b.
variable in quality.
d.
intangible.
3.The mental and behavioral procedure an individual goes through when learning about and purchasing a new product is examined in the:
a.
brand awareness-aversion process.
c.
diffusion process.
b.
psychological pricing process.
d.
adoption process.
a.
Specialty products
c.
Shopping products
b.
Installations
d.
Convenience products
Explanation / Answer
1) SHOPPING PRODUCTS
reason- customers buys shoes less frequently and while buying they do the comparisions with brands and design this makes it a shopping product.
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2. TANGIBLE
reason-services cannot be in a physical form they are intangible in nature.
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3. ADOPTATION PROCESS
reason- product adoptation process is the process in which customer go through various stages and take a decision wheather to buy or not
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