AMP, an Australian-based financial services company, recognized that the greates

Question

AMP, an Australian-based financial services company, recognized that the greatest challenge to company growth was attracting and developing the best financial planners. As a result, AMP developed the Career Changer Program, a twelve-month learning program for individuals who desire to be financial advisors but lack financial experience. Aspiring financial planners participate in both online and face-to-face learning during the first ten weeks of the program. In the classroom, instructors provide knowledge about finance, financial products, and selling. Also, to enhance selling skills and customer service, learners engage in role-plays. The next nine months of the program include mentoring and on-the-job experiences. Learners work with financial planners in their practices, providing real advice to clients. During this nine months learners are provided with on-the-job coaching, professional development, and complete compliance training. After successfully completing the program, learners achieve the status allowing them to start their own join one of AMP’s personal financial practices. What outcomes should AMP collect to determine the effectiveness of the Career Changer Program? What evaluation design should it use? Explain your choice of outcomes and design.

Explanation / Answer

AMP's Career Changer Program outcomes should be collected on the basis of the effectiveness of the program on the people who has taken part in the program to make them a good financial planners AMP should take regular tests to see whether the progam is being effective or not and at same points if it's not then proper measures should be taken so that the effectiveness of the program could be a it's best. So AMP should collect following outcomes:-

1. Regular tests should be taken so that the data of tests results can be collected to see the effectiveness of the program.

2. Group discussions data should be collected to see how they are changing themselves for better effects of the program.

3. There talking skills should be inspected to collect data that whether they are changing good with the program or not.

4. There memory tests should be done to collect data that they've remembered all the things taught to them during the whole program.

The evaluation design should be used are:-

1. Proper written tests should be done.

2. Memory skill should be checked.

3. Behaviour of the members and it's changes should be noticed during the program.

4. Mental tests should be done to see the intellectual of the people taken part in Career Changer Program.

5. Proper skill development courses should be done for better skill development.

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