AMP, an Austrailian-based financial services company, recognized that the greate

Question

AMP, an Austrailian-based financial services company, recognized that the greatest challenge to company growth was attracting and developing the best financial planners. As a result, AMP developed the Career Changer Program, a 12 month learning program for individuals who desire to be financial advisors but lack financial experience. Aspiring financial planners participate in both online and face-to-face learning during the first ten weeks of the program. In the classroom, instructors provide knowledge about finance, financial products, and selling. Also, to enhance selling skills and customer service, learners engage in role-plays. The next nine months of the program include mentoring and on-the-job experiences. Learners work with financial planners in their practices, providing real advice to clients. During this nine months learners are provided with on-the-job coaching, professional development, and complete compliance training. After successfully completing the program, learners achieve the status allowing them to start their own join one AMP's personal financial practices.

Please answer:

1) What outcomes should AMP collect to determine the effectiveness of the Career Changer Program?

2) What evaluation design should it use? Explain your choice of outcomes and design.

Explanation / Answer

The outcomes necessary for AMP to determine the effectiveness of the program

(a) Backout rate of candidates to join their previous assignment.

(b) Successful completion of tests

(c) Success rate in the new jobs of the graduaes.

(d) Return on investment ( cost vs. benefits realised through the program)

(e) Attrition rate of the graduates completing the program.

2. Evaluation design - The Post test with non random assignment is the most appropriate methid in this case. Though, it is a weak design as it takes into account the data collected only after the intervention ( completion of the course) and not before that. The test matches participants with similar characterstics who attended the course and those who did not, to find out any relevant effects of the intervention. It is weak because in absence of a comparison group, it is difficult to determine as to what would have happened if the intervention did not take place.

The choice of this method is based on the fact that there is no comparison group for the graduates of the program. To overcome this constraint, the evaluators must have clear understanding of the effects that an intervention must bring.

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