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A winery has the following capacity to produce an exclusive dinner wine at eithe

ID: 419707 • Letter: A

Question

A winery has the following capacity to produce an exclusive dinner wine at either of its two vineyards: Vineyard 1 has supply of 3,500 bottles at a cost of $23 each; Vineyard 2 has supply of 3,100 bottles at a cost of $25 each. Four Italian restaurants around the country are interested in purchasing this wine. Because this wine is exclusive, they all want to buy as much as they need but will take whatever they can get. The maximum amounts required by the restaurants and the prices they are willing to pay are as follows: Restaurant 1 will purchase up to 1,800 bottles at $69 each; Restaurant 2 will purchase up to 2,300 bottles at $67 each; Restaurant 3 will purchase 1,250 bottles at $70 each; and Restaurant 4 will purchase up to 1,750 bottles at $66 each. The costs of shipping a bottle from the vineyards to the restaurants are summarized in the following table. Construct and solve a Linear Optimization model that will maximize profit.

A. Answer the following questions about the optimal solution.

i. How many of the potential routes are being used?

ii. Is there excess capacity or unmet demand? If so, where?

iii. What are the high-priority allocations (if any exist)?

B. Run the Sensitivity Report for this model (label the report sheet ‘1b’). Answer the following questions:

i. If demand were to increase at any of the restaurants, which would be the most profitable? What is the explanation of this cost?

ii. Which of the unused routes would have to be reduced by the greatest amount to become part of the optimal solution?

Restaurant 1 Restaurant 2 Restaurant 3 Restaurant 4 Vineyard 1 $7 $8 $13 $9 Vineyard 2 $12 $6 $8 $7

Explanation / Answer

RST1

RST2

RST3

RST4

SUPPLY

COST

VND1

7

8

13

9

3500

23

VND2

12

6

8

7

3100

25

DUMMY

0

0

0

0

500

0

DEMAND

1800

2300

1250

1750

SELLING PRICE

69

67

70

66

NOW THE NET PROFIT = SELLING PRICE – ( PRODUCTION COST + TRANSPORTATION COST )

THE NET PROFIT VALUE IS:

RST1

RST2

RST3

RST4

SUPPLY

VND1

39

36

34

34

3500

VND2

32

36

37

34

3100

DUMMY

0

0

0

0

500

DEMAND

1800

2300

1250

1750

OBJECTIVE FUNCTION:

MAXIMIZE Z = 39*11 + 36*12 +13 +14 +21 +36*22 +37*23 +34*24

A)

1.total number of allocation = 6

For solve the problem to find optimal solution we have to convert the profit table into cost table

RST1

RST2

RST3

RST4

SUPPLY

VND1

-39

-36

-34

-34

3500

VND2

-32

-36

-37

-34

3100

DUMMY

0

0

0

0

500

DEMAND

1800

2300

1250

1750

use Vogal's method to solve the problem

Allocated table

RST1

RST2

RST3

RST4

SUPPLY

VND1

2300

1200

3500

VND2

1300

1250

550

3100

DUMMY

500

500

DEMAND

1800

2300

1250

1750

2. Yes there is one unmated demand to restaurant 1.

3. In this case for optimal solution I have given highest priority to restaurant 2 from VND1.

B)

1.   From the profit table it is clear that: the average profit from restaurant 2 is highest.

From restaurant 2 the average profit is $36

2. From the profit table: it is clear that the unused path from VEND2 to RST1 gives lowest profit, so I want to minimize the demand of RST1.

RST1

RST2

RST3

RST4

SUPPLY

COST

VND1

7

8

13

9

3500

23

VND2

12

6

8

7

3100

25

DUMMY

0

0

0

0

500

0

DEMAND

1800

2300

1250

1750

SELLING PRICE

69

67

70

66

NOW THE NET PROFIT = SELLING PRICE – ( PRODUCTION COST + TRANSPORTATION COST )

THE NET PROFIT VALUE IS:

RST1

RST2

RST3

RST4

SUPPLY

VND1

39

36

34

34

3500

VND2

32

36

37

34

3100

DUMMY

0

0

0

0

500

DEMAND

1800

2300

1250

1750

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