Case Study: Organizational Leveraging of Social Media, (Case Study Reading is lo

Question

Case Study:  Organizational Leveraging of Social Media, (Case Study Reading is located below as a picture)

In summary,

- Begin the case with a summary of the case presented

- Analyze and discuss the issues in the case - this is usually a good place to use outside research of the subject matter - use the research to give you a better understanding, do not copy and paste - cite your sources

- Give your recommendations - this is where you use the questions provided at the end of the case to guide you in your recommendations, but do not number the questions, just include your thoughts in paragraph form

- Give a strong conclusion to wrap up the case

More detailed Instructions:

The structure of your written report is critical. All reports begin with an introduction to the case. In it you outline briefly what the crux of the case is, how it developed historically, what problems it is causing, and how you are going to approach the issues in the case write-up. In this introduction you can also briefly summarize the case that is presented.

In the second part of the case write-up, the strategic-analysis section, analyze and discuss the nature and problems of the case, and then analyze its structure and control systems. Make sure you use plenty of headings and subheadings to structure your analysis. For example, have separate sections on any important conceptual tool you use. Tailor the sections and subsections to the specific issues of importance in the case. Use research of the subject matter to back up your analysis, be sure to cite your sources. Also include relevant OB terms from your chapter, be sure to highlight these. This will help you to understand the real-world application of the data presented.

C Secuire https/ereder.chegg.com/ybsoke/9780134132143/cfi/4131/4,4000552 CASE INCIDENT 1 Organization al Leveraging of Social Media As you know, social media transformed the way we inter cating wth employees and facilitating social networks for act. The transparent, rapid-fire communication they make general information sharing. As social networking expert possible means people can spread information aboucom Soumra Dutta of Cornell notes, "My advice is to build panies more rapidly than ever. your audience slowly and be selective about your con tactS Do organizations understand yct how to usc social Dcspite the potential advantages, companies also nccd dia effectively? Perhaps not. Only three of ten CEOs in the be aware of significant drawbacks for them. First, it's Fortune 500 have any presence on national social media very sites. Many executives are wary of these new technologies Microsoft found this out when the professional blogger because they cannot always control the outcomes of their it hired spent more time promoting himself than getting communications. Howcver, whether they are directly in positive information out about the company. Sccond, im- volved with social media or not, companies should recog portant intellectual capital might leak out. Companies nize that messages are out there, so it behooves them toeed to establish strong policies and procedures to ensure make their voices heard. Some experts even say social me- hat sensitive information about ongoing corporate strate- dia tools improve productivity because they keep employ gies is not disseminated via social media. Finally, managers ees connected to their companies during nonoffice hours. must be committed to monitoring motivation and interest And social media can be an important way to learn about beyond their initial forays into social media. A site that's emerging trends. For example, André Schneider, chair- rarely updated can send a very negative message about the man of World Climate Ltd., uses feedback from LinkedIn organization's level of engagement with the world. discussion groups and Facebook friends to discover erm ing trends and issues worldwide. Padmasree Warrior, Questions former chicf technology officcr of Cisco, has used social 11-14. Are the drawbacks of the corporate leveraging of media to refine her presentations before a test audience difficult to control social media communications. social media sufficient to make you think it's bet- ter for them to avoid certain media? If so, which The first step in developing a social media strategy your communications after is establishing a brand for you define what you want your social media presence to 11-15. What features would you look for in a social media media? cxpress. Experts recommend that organizations first lever- l corporate networks to test their strategy in a medium that's casicr to control. Most companics havc the technology to use social media through their corpo- outlct? What types of information would you avoid making part of your social media strategy? age their interna 11-16. What do you think is the future direction of social media in business? How might emerging technolo- gies change your forecast? rate websites and may use these platforms for commun 075 Derktop

Explanation / Answer

Social media marketing refers to the process of gaining traffic or attention through social media sites. However when compared to traditional advertising methods such as print media, television and radio advertising social media is much more cheap and effective. Furthermore compared to traditional advertising social media facilitates to reach out your target audience even at distant areas with much more comfort and easiness.

Real-time performance analysis indeed facilitates to effectively recognize and acknowledge if your ad is working or not which in fact helps for further improvement. Through offline advertising you’re unable to effectively analyze the performance of your ad campaign thus indeed it can massively cripple your efforts whereas social media ads facilitates with continuous track keeping of its performance and as a consequence you can instantaneously review the outcome.

Social media is simply another way to get your voice heard by a wider audience. It is regarded as an effective platform facilitating to reach and engage with new or prospective customers Furthermore each time you engage customers with valuable and relevant content on social media it provides with an opportunity to effectively attract consumers towards goods and services thus thereby boosting the company brand image.

Thus as an organization it needs to avoid social media which indeed fails to build an effective social media presence which in fact can help an organization to reach vast customers and create positive interactions. Furthermore social media ads indeed should be able to provide in a targeted manner added value to your stakeholders thus facilitating faster communication and great content relevance.

Social media indeed is regarded as a unique arena to propel a brand since it’s aligned to the entire business comprising of marketing, sales and consumer service. However due to changing customer expectations social media indeed to be successful must facilitate to coordinate with other channels. Thus top brands do this by listening to what people say on social channels and passing along customer service-related content to their support team for resolution.

Satisfied customers are more likely to share their experiences with others online which will in turn help to promote your brand and bring in new customers. Social media allows brands to be incredibly targeted in their campaign communications. In-depth targeting options allow you to advertise to precise demographics that you want to reach.

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