LP08 Assignment: Marketing Plan Outline This assignment will assess Competency 8
ID: 420381 • Letter: L
Question
LP08 Assignment: Marketing Plan Outline This assignment will assess Competency 8. Explore the general principles of marketing strategy, development, and implementation. Directions: For this assignment, you will create an outline of a marketing proposal to launch a new product. The outline must consist of a brief introduction and conclusion, and must provide an explanation of each of the 4 P’s, as well as considerations for the variables of which you have no control, yet have an awareness of with regards to your product. The Outline should run between 1 to 2 pages and length and follow a general outline format. I. Introduction II. Considerations for the things you can control (Marketing Mix, 4 P's). You will need to provide an explanation for each of the 4 P's: • Product • Place • Promotion • Price III. Identify the things you cannot control. Provide an explanation for each of the following: • Social or Cultural Environment • Legal, Political, and Regulatory Environment • Economic Environment • Technological Environment • Competitive Environment IV. Conclusion
Explanation / Answer
The product/service that is considered for creating a marketing plan, marketing mix and external environment analysis is a Mobile Lawn Equipment Repair service company.
Marketing Plan
Situational analysis
The firm offers repair services for all kinds of lawn equipment on demand by reaching out through trucks, which are fully equipped with the repair tools.
The firm has 3 employees to diagnose and repair the equipment and 2 fully equipped trucks which carry the required tools.
Target Audience
The target audience include –
Marketing objectives
Marketing communication channels
Setting Marketing Budget
Marketing Mix
Below are the components of sales promotion activities that the company can use to promote the services-
1. Product/Service incluses mobile lawn repair services which can be accessed by the customers by calling the firm for the required services like periodic maintenance, any major and minor repairs etc.
2. Pricing of the service depends on the complexity and time taken to provide the service.
3. Placement of the service is to be available to provide services in all the major areas of the city where the home and business owners have lawns in their houses/offices.
4. Promotions for the product through various subscription offers by providing various levels of membership based on the services chosen by the customers. For customers who order services once in a while,
5. People - People include the service providers, repairmen who provide variety of services to the clients. They need to be technicaly sound to accomplish the service requirements.
6. Process - The process of delivery of service includes providing the service based on order from customers either through call, online order placement etc. by moving the equipment repair van to the area where services are required.
7. Physical Evidence - The firm's differentiating factor is the cleanliness in providing the services.
Finally, the communication message regarding the services should be effective enough to attract customers from buying the service while ensuring it reaches to the customers through various channels.
PESTEL Analysis
Social or Cultural Environment - This includes how the communities or society manages and maintains their lawns which can be attributed to the desire to maintain a beautiful lawn as a status factor.
Legal, Political and Regulatory Environment - This includes the factors like regulatory and safety measures in providing the lawn services as it uses various cutting and shredding equipment.
Economic Environment - This depends on the affordability of the services, mostly institutional customers will be able to purchase services any time whereas individual customers consider affordability as a major factor.
Technological Environment - With the increased technology use, the firm is able to provide services using latest lawn equipment repair technology ensuring reduced lead time.
Competitive Environment - The firm has lesser competition considering the specialized services it offers.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.