Question 42 (1 point) Advertising meant to startle people to get their attention
ID: 420631 • Letter: Q
Question
Question 42 (1 point)
Advertising meant to startle people to get their attention is _____, while advertising that is not apparent to consumers is _____.
Question 42 options:
subliminal advertising; shock advertising
overt advertising; subdued advertising
selective advertising; selective retention
shock advertising; subliminal advertising
selective retention; selective advertising
Question 44 (1 point)
Family life cycle refers to:
Question 44 options:
the amount of time that passes between each having each child.
how often the family purchases particular products in a month.
the stages families go through over time and how it affects people's buying behavior.
how often a family travels together.
the buying behavior of a family that results in a particular amount of buying power.
subliminal advertising; shock advertising
overt advertising; subdued advertising
selective advertising; selective retention
shock advertising; subliminal advertising
selective retention; selective advertising
Explanation / Answer
42. Shocked advertising and subliminal advertising because shock advertising get attention of consumers by unforgettable or shocking advertising strategies like ads and images and subliminal advertising uses very sensitive advertising strategies but people get low information and not getting proper message
44. Answer is the amount of time that passes between each having each child because family life cycle refers to different stages in our life from childhood to retirement
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