Location Score Factor (100 points each) Weight A B C 15 .20 .18 Convenience Park

Question

Location Score Factor (100 points each) Weight A B C 15 .20 .18 Convenience Parking facilities Display area Shopper traffic Operating costs Neighborhood 89 82 87 85 97 94 85 92 86 94 88 9 96 90 85 80 91 89 10 .10 1.00 a. Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.) Composite Score 8 b. which location alternative (A, B, or C) should be chosen on the basis of maximum composite score. ezto.mheducation.com/hm.tpx O Type here to search

Explanation / Answer

Composite score of location A = 0.15*89 +0.2*85 +0.18*85+0.27*94+0.1*96+0.1*80 =88.63

Composite score of location B = 0.15*82 +0.2*97 +0.18*92+0.27*88+0.1*90+0.1*91=90.12

Composite score of location C = 0.15*87 +0.2*94 +0.18*86+0.27*90+0.1*85+0.1*89=89.03

So composite scores:-

Site A=88.63

Site B=90.12

Site C= 89.03

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