The demand-pull approach to research and development refers to research and deve

Question

The demand-pull approach to research and development refers to research and development that:

focuses on developing products that are expected to decrease the demand for their substitute products.

focuses on developing products that are expected to increase demand in a particular market segment.

begins by examining the outcomes of the firm's basic research and the potential commercial applications that may be constructed from those outcomes.

originates as a response to the specific problems or suggestions of customers.

focuses on developing products that are expected to decrease the demand for their substitute products.

focuses on developing products that are expected to increase demand in a particular market segment.

begins by examining the outcomes of the firm's basic research and the potential commercial applications that may be constructed from those outcomes.

originates as a response to the specific problems or suggestions of customers.

Explanation / Answer

Correct Answer:

D

Explanation:

Role of research and development, is to deliver the products, services and technology that can cater the next level needs and demand of the consumers. When, the approach of the R&D is focussed to study the problems faced by the consumers and works upon the suggestions passed by the target audience, then it is called as demand pull approach. It works directly to resolve the problems of the consumers and create value for them.

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