Describe how media fragmentation has affected you. Where and how do you gather i

Question

Describe how media fragmentation has affected you. Where and how do you gather information and consume entertainment? Why is this your preferred method? Has this method changed over time (for instance, when you got your first smart phone, when you started your Netflix subscription, or when you started reading local newspapers).

Describe how media fragmentation has affected you. Where and how do you gather information and consume entertainment? Why is this your preferred method? Has this method changed over time (for instance, when you got your first smart phone, when you started your Netflix subscription, or when you started reading local newspapers).

Explanation / Answer

Media fragmentation has caused a range of options for us which we can use in order to consume information. Generally, I tend to use the internet for the most part of my information and entertainment purposes, occasionally I also indulge in business magazines in situations where a device would not be possible to be carried, or, in the case, the battery in my smartphone dies.

Yes, this trend has changed with the passage of time. Not only have I turned to more easily available sources of media like in the internet, the consumption of the other type of media have drastically decreased. In my opinion, the fragmentation has caused for the information that needs to be delivered to a set of audience to become increasingly difficult. Yet, all the sources of media are still relevant in the different phases of life. It is clear that baby boomers still prefer to get their information from traditional media sources but generation X only occasionally does that. Millenials have always loved to procure information from their IPads.

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