Q5, Marketers have two general promotion mix strategies: ________ promotion, whi

Question

Q5, Marketers have two general promotion mix strategies: ________ promotion, which directs marketing activities towards channel partners so that they can promote the product to final consumers, and ________ promotion, which directs marketing activities toward final consumers.

A. direct; indirect

B. push; pull

C. consumer; channel

D. partner; direct

Q6, Marketers use advertising, or paid attempts to persuade consumers, for three broad objectives: informative, persuasive, or reminders. Which of the following is NOT an example of persuasive advertising?

A. Maintaining customer relationships

B. Building brand preference

C. Creating customer engagement

D. Building brand community

Q7, Which of the following is NOT a potentially controversial legal or ethical issue that marketers may deal with in mobile and/or social marketing?

A. Sending unsolicited email

B. Choosing a brand representative not recognized by target customers

C. Not disclosing the use of consumer-provided personal information

D. Copyright infringement by consumers

Q8, ________ marketing features marketing messages, promotions, and other marketing content delivered on-the-go to consumers.

A. Direct

B. Mobile

C. Distant

D. Personal

Q9, In the global marketplace, marketers must understand the basics of the international trade system as well as differing ________.

A. economic, political, legal, and cultural environments

B. standards for products, marketing, and promotion

C. preferences for products and services

D. customer insights and promotions

Explanation / Answer

1> Marketers have two general promotion mix strategies: ________ promotion, which directs marketing activities towards channel partners so that they can promote the product to final consumers, and ________ promotion, which directs marketing activities toward final consumers.

Ans. - D. partner; direct

Reason - Partner promotion means any firm can promote/sell their products using the help of their partners in various places. Their partners promote the product to final consumers.

Direct promotion means any firm will promote/sell their products to consumers directly. There is no third party partner/media is needed. Direct promotions are like direct mailing, telemarketing, door-to-door selling etc.

2> Marketers use advertising, or paid attempts to persuade consumers, for three broad objectives: informative, persuasive, or reminders. Which of the following is NOT an example of persuasive advertising?

Ans. - D. Building brand community.

Reason - Persuasive advertising means one brand has forced customers to buy their product by showing same categories product of them. Through this advertising that brand has to keep customer relationship to sell their product more. There is no place for brand community in persuasive advertising as here every brand is trying to sell their own product.

3> Which of the following is NOT a potentially controversial legal or ethical issue that marketers may deal with in mobile and/or social marketing?

Ans. - C. Not disclosing the use of consumer-provided personal information

Reason - In business/marketing process if we use customer personal information for our purpose then it will be against of law. So not disclosing customer personal information will not create any legal/ethical issue.

4> ________ marketing features marketing messages, promotions, and other marketing content delivered on-the-go to consumers.

Ans. - A. Direct

Reason - Direct marketing means any firm will promote/sell their products to consumers directly. There is no third party partner/media is needed for the product marketing. Direct promotions are like direct mailing, telemarketing, door-to-door selling etc.

5> In the global marketplace, marketers must understand the basics of the international trade system as well as differing ________.

Ans. - A. economic, political, legal, and cultural environments

Reason - The market condition, cultural environment, political issues are different in different regions. So every marketer has to understand the differences. This will help them to promote their products according to that environment. They will sell products more if they understand the changes.

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