prepare the Marketing Mix Strategy and Marketing Research. At a minimum, the Mar
ID: 423523 • Letter: P
Question
prepare the Marketing Mix Strategy and Marketing Research. At a minimum, the Marketing Mix Strategy and Marketing Research must include the following sections (complete), correctly numbered, and labeled (see below).
You want to either create a product or service that doesn't exist (for example, a refrigerator robot or new phone) or you can use a new product or service that has just recently been launched. It is fine if you want to launch a new product or service for a company that you operate or are planning to start, for an organization for which you work, or for a nonprofit. (It is fine to create a marketing plan of the company you currently work for but keep in mind that you do not want to use any of the materials if the firm already has a marketing plan.)
prepare the Marketing Mix Strategy and Marketing Research. At a minimum, the Marketing Mix Strategy and Marketing Research must include the following sections (complete), correctly numbered, and labeled (see below).
Explanation / Answer
The product/service that is considered for creating a marketing plan and marketing mix is a Mobile Lawn Equipment Repair service company.
Marketing Plan
Situational analysis
The firm offers repair services for all kinds of lawn equipment on demand by reaching out through trucks, which are fully equipped with the repair tools.
The firm has 3 employees to diagnose and repair the equipment and 2 fully equipped trucks which carry the required tools.
Target Audience
The target audience include –
Marketing objectives
Marketing communication channels
Setting Marketing Budget
Marketing Mix
Below are the components of sales promotion activities that the company can use to promote the services-
1. Product/Service incluses mobile lawn repair services which can be accessed by the customers by calling the firm for the required services like periodic maintenance, any major and minor repairs etc.
2. Pricing of the service depends on the complexity and time taken to provide the service.
3. Placement of the service is to be available to provide services in all the major areas of the city where the home and business owners have lawns in their houses/offices.
4. Promotions for the product through various subscription offers by providing various levels of membership based on the services chosen by the customers. For customers who order services once in a while,
5. People - People include the service providers, repairmen who provide variety of services to the clients. They need to be technicaly sound to accomplish the service requirements.
6. Process - The process of delivery of service includes providing the service based on order from customers either through call, online order placement etc. by moving the equipment repair van to the area where services are required.
7. Physical Evidence - The firm's differentiating factor is the cleanliness in providing the services.
Finally, the communication message regarding the services should be effective enough to attract customers from buying the service while ensuring it reaches to the customers through various channels.
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