Management Information System Ed 7, Chapter 13 KIMBALL’S REVISITED The initial a

Question

Management Information System Ed 7, Chapter 13

KIMBALL’S REVISITED

The initial advertising and promotional campaigns have been developed for the grand opening as well as a tentative schedule for implementation. However, Tyler was unsure how he should approach the development and implementation of the customer loyalty and mobile application technology projects. Becky discussed the various development approaches as well as potential suppliers of these applications. Tyler considered that each approach would include a different set of costs, time, benefits, and risks. How should he approach this important decision?

What Is Your Advice?

1. Tyler and Becky developed a detailed set of information and functional requirements for the cus- tomer loyalty system. They believe that they have prioritized their early needs as well as some “nice to haves” for the new system. List some of the advantages of each acquisition approach for this new system as well as the risks. What advice would you give to Tyler on how to continue?

2. Tyler and Becky also discussed the need for a mobile application for the Lakeside. Is the acquisi- tion approach for this application different than the customer loyalty system? Compile a list of advan- tages and disadvantages of the various approaches, along with your recommendation.

Explanation / Answer

I am going to open a coffee shop in the downtown. The inauguration date is 15th October. I am going to use website as the digital platform. The promotional strategy for this is stated below:

Target market:

Mainly the target Market focus on coffee lovers who can fall in any category i.e. young, adult or old.

Goals/ Objectives:

Increase the customer base
Know their preference.
Advertising as much as possible.
Core Message: Express your Love by Spending your time with coffee.

Tactics used:

Survey: A Short survey form should be filled by the person who is visiting the website.
Sharable links should be provided on various social media.
Creation of an event for opening so that people can be invited individually.
Online events which get paid rewards.
The number of people visiting the website, filling survey forms, sharing links interested in event for opening can determine the success of the promotion.

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