Management Information System Ed 7, Chapter 13 KIMBALL’S REVISITED The initial a

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Management Information System Ed 7, Chapter 13 KIMBALL’S REVISITED

The initial advertising and promotional campaigns have been developed for the grand opening as well as a tentative schedule for implementation. However, Tyler was unsure how he should approach the development and implementation of the customer loyalty and mobile application technology projects. Becky discussed the various development approaches as well as potential suppliers of these applications. Tyler considered that each approach would include a different set of costs, time, benefits, and risks. How should he approach this important decision? What Is Your Advice?

1. Tyler and Becky developed a detailed set of information and functional requirements for the cus- tomer loyalty system. They believe that they have prioritized their early needs as well as some “nice to haves” for the new system. List some of the advantages of each acquisition approach for this new system as well as the risks. What advice would you give to Tyler on how to continue?

2. Tyler and Becky also discussed the need for a mobile application for the Lakeside. Is the acquisi- tion approach for this application different than the customer loyalty system? Compile a list of advan- tages and disadvantages of the various approaches, along with your recommendation.

KIMBALL'S RESTAURANT: Techpology for Customer Loyalty Tyler and Becky have met and made significant prog- ress on the design of the customer loyalty systenm of how a mobile app would add to your new location?" He thought, "How could I have missed that?!" Then, he They have explored many of the options associatedsighed. "Is this too much to accomplish too soon?" with the hardware, data requirements, and any systemThey took a piece of paper and started to plan out how these technology initiatives would work together with of-sale system. They are confident that they have docutheir existing plans for marketing, operations, and tech- integration that may be needed with the current point- mented the requirements well in order to move forward. nology infrastructure. Tyler believes strongly that the new system is crucial to the success of the Lakeside location to incentivize cur- rent customers to continue their loyalty as well as build a After an hour, they had an initial diagram to show the various components of the plan. From this, they discussed the relationships between the components and how they "buzz" for new customers. The new menu and expandedwould align with an overall strategy. They were unsure of how the various components should be sequenced for the "word of mouth" approach implementation. Tyler decided to apply a concept he had learned in school, about "hard logic" tasks that must be completed in a specific order. He and Becky continued to hours, as well as the picturesque location, are a solid foun- dation. Now Tyler believes needs to be expanded with a solid marketing promotion campaign coupled with a new logo for the Lakeside. analyze and apply that principle to the initiatives Being More Mobile Becky and Tyler discussed how to proceed. Then, she She then thought and added, "Tyler, have you devel- oped a mobile app before?" He said "No, but I use them a lot!" She replied, "Then if you really want the restaurant tive. "Tyler, have you thought to have a mobile app, we have to look at the options." Show alX

Explanation / Answer

Customer loyalty creation is very widely based on different systems we can implement it to the organisational structure. By providing rewards to the customers as well as having an approach for implementing coupon based customer loyalty point system, overall effectiveness of the customer Loyalty program can be vary widely increased. Limitation of Technology in the customer Loyalty program is definitely one of the best thing for increasing the overall efficiency as it provides by the availability of different options for implementation of informational approach. Customers can track their overall benefits gained by being loyal to the organisation.

Mobile application would help Tyler and Becky to create a more integrative customer Loyalty program by implementation of progress report system which could be involved into the mobile application. Total. Gather for the specific store and available other reward point options would be what are the main approaches which would be beneficial for the organisation and it would definitely enable tyler and Becky's customer loyalty approach for the Lakeside would definitely increase the overall loyalty of the customer.
The main disadvantage of this type of approach is that this application can be misused by using digital bot systems which could generate huge amount of false cleaning of the population and users in the specific application based reward system for the customers.
All in all we can say that mobile application is not based implementations and Organisation can have to increase the overall availability of different approaches for gathering more and more customers and for increasing and providing a better customer care experience.

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