Coca-Cola’s Water Neutrality - Strategic Screens---- How might one of eight stra

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Coca-Cola’s Water Neutrality - Strategic Screens----How might one of eight strategic radar screens have helped Coca-Cola avoid a performance-expectations gap? In other words, how could Coca-Cola avoided disappointing stakeholder expectations?++\

PART A: Coca-Cola's Water Neutrality Initiative Case 1. Describe the "performance-expectations gap" evident in this case what were the stakeholder's concerns and how did their expectations differ from the company's performance? The issue that Coca-Cola Company was facing was the quality and availability of fresh water The general public expectation is that "world's largest beverage company" (Lawrence & Weber, 2017) should provide its customers with products free of contamination and that its production shouldn't affect the communities around their plant. Unfortunately Coca-Cola did not meet the stakeholder's expectation. When a group of people from areas located in their bottling plants in India brought to the public's attention that the company had depleted local groundwater supplies for their use affecting their drinking water and irrigated resources. It was also brought to the attention that the Coca-Cola's production was contaminated with "dangerous levels of pesticides residues" (Lawrence & Weber, 2017) also stressed the alarming shortages of water in some areas 2. If you applied the strategic radar screens model to this case, which of the eight environments would be most significant? If the strategic radar screen model was applied to this case, 4 out of 8 environments would apply. These four environments are customer environment, legal environment, social environment and geophysical environment. Geophysical is the most important environment because public concerns are that companies contaminated products and depleting fresh water resources The Coca-Cola Company production was impacted by the over use of a natural resource (water). The improper usage of water and the lack of access to water resulted in a Coca-Cola company being shut down in India. The Coca-Cola Company had to develop a plan to acknowledge the problem their company was causing and what they needed to do as a corporation to rectify the problem. MNGT 3711- Assignment 1 Page 1

Explanation / Answer

Solutions:

1. What was the public issue facing The Coca-Cola Company in this case? Describe the performance-expectations gap” found in the case – what were the stakeholders! Concerns" and how did their expectations differ from the company’s performance?

If the Public Issue define as “any that is of mutual concern to an organization and one or more of its stakeholder”; the issue that the Coca-Cola is the quality and availability of fresh water.

The general public expectation is that the world largest beverage company should provide it’s customers with free of contaminates that is production should not effect local communities around their plants. But Coca-Cola did not meet the stakeholder expectation when a group of people from areas located in there bottling plants in India brought to the public attention that the company had depleted local ground water supplies for their use affecting their drinking water and irrigation resources. It also brought to the public that Coco-Cola production was contaminated with dangerous level of pesticides residues.

2. If you applied the strategic radar screens model to this case" which of the eight environments would be most significant" and why?

If we applied Karl Albrecht’s strategic radar screen model to this case, four out of eight environments would apply and those four environments would be, the customer environment, the legal environment, the social environment and the geophysical environment. But for this case most important is geophysical environment, because of the public concern that the company contaminating products and depleting fresh water.

3. In your opinion" did TCCC respond appropriately to this issue? Why or why not?

I believe that Coca-Cola responded appropriately by turning the public concern issue in their favour. They took in consideration their relationship with internal and external by addressing their concern and solving the issue using systematic approach. The company is showing commitment to the society, the environment and most importantly their customer. And the evidence shows that they have made improvement and continue setting goals.

4. Apply the issue management life cycle process model to this case& Which stages of the process can you identify in this case.

All five stages of the issue management process can be identified in this case. The first two stages; Identifying the Issue and analysing it can be identified when Coca-Cola undertook a comprehensive study to understand there water management in their different processes, and even include third parties as a part of their investigation. And then third and fourth stage generating option and taking action, can be identified when they announce their goal “ water neutrality” and how it be reaches by recycling and replenishing. The last stage, evaluating results, easily identified because after the initiative was started in 2011 the company measured and reported the improvement achieved.

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