Many critics of Marketing claim that the discipline of Marketing causes a situat

Question

Many critics of Marketing claim that the discipline of Marketing causes a situation where consumers want more products than they need. These critics believe that marketers cause people to want and then buy products that are not really in their best interest to buy. Marketers would say that they provide information to consumers in ways that appeal to those consumers and that any needs or wants of customers are psychological, social or other needs that are always there but just have not been tapped into. How do you feel about this situation? Take a stand -- either as a critic of Marketing or as a supporter of Marketing. Describe why you have taken that stand.

Explanation / Answer

Yes, I do believe that marketing causes consumers to buy more products than they need. Unlike what marketers have claimed. They are actually the ones that seek to manipulate the psychological reasoning factors in the minds of the consumers. That is why when we see an advertisement that is unique, intriguing and clever, we seem to want to try the product one, even when we might not be in the need of it. Marketed also argue that it is their job to tell the people about the different products that are out there. But, in reality, all that causes is people get confused in their decisions especially if an advertisement is meant to cause a certain effect on your mind, claiming one product is better than the other. Valid points of comparison are always welcome but, not self-proclaimed data and statuses. This is why when marketers bring out a product into the eyes of the people they do so with extensive research of both the product and the human psyche which allows them the ability to be able to manipulate it. They can utilize emotional or lifestyle messages that seem to influence the feelings inside people at the same time how that product can help them achieve it. It helps generate positive emotional responses in the mind of the people as a direct result of such indirect form of marketing.

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