[Publis] Luisa, a Hispanic student at University of Florida, decides to go to he

Question

[Publis] Luisa, a Hispanic student at University of Florida, decides to go to her local Publix to buy groceries for the week. When choosing what to buy, she only pays attention to and ultimately purchases foreign brands because this was something her grandmother taught her. According to Luisa's grandmother, foreign brands tend to have higher quality. So Luisa also used this rule in the Gainesville Publix. Luisa's behavior is best seen as an example of: O consumer socialization the impact of marketing mix variables on decision making O situational influence on decision making O socio-cultural influence on decision making adaptive decision-making

Explanation / Answer

Question 1:

Socio- cultural influence on decision making.

  Luisa has influence of her grand mother on her while making decisions

Question 2:

One prodcut with changes based on customer behavior

The content in the magazine is all the same. Therefore , it is only one product. The cover is changed as per interests of the local people

Question 3:

Reciprocity

  Here contracts are signed in a way there is a mutual benefit. Both the parties are benefitted from the deal.

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