Please collect the following details about the companies allocated against your

Question

Please collect the following details about the companies allocated against your name. 1. Year of Establishment 2. History of the Company 3. Products 4. Location Markets 5. Vision 6. Mission 7. Company TAG Line Advertisement Details of the Competitors: 1. Year of Establishment 2. History of the Company 3. Products 4. Location/ Markets 5. Vision 6. Mission 7. Company TAG Line /Advertisement Students are requested to conduct the following analysis for the Company against the Competitor Company:- 1. SWOT Analysis Strength Weakness Opportunities Threats 2. SPACE Analysis Conservative . Aggressive Defensive Competitive 3. BCG Matrix. Market Growth Rate Relative market Share Critical Evaluation Misuse 4. Grand Matrix Strategy Rapid Market Growth Slow market Growth Strong Competitive Position Weak Competitive Position 5. IE Matrix Growth and Build Strategy Hold and Maintain Strategy Harvest or Exit Strategy

Explanation / Answer

Details about Disney:

1. Year of establishment-1923

2. History- Started in a small office of Holly Vermont Reality in Los Angeles. They produced short animated film called Alice Comedies. Mickey mouse was born in 1928 followed by Donald duck, Pluto and goofy. In 1937 they launched their first full length feature film Snow white and the seven dwarfs and moved to Burbank. In 1940s they produced live action TV programmes.

3. Products- their products are targeted for children and they are bags, books, stationary, caps, shirts, toys etc.

4. Markets- there are 387 locations across North America, Japan and Europe including Disney parks.

Details about Channel nine:

1. Year of establishment-1956

2. History- TCN was the name and launched first programme named This is television on Australia. By 1960s it became national nine network. It was first Australian television channel to stream in colours in 1971.

3. Products- they include caps, CDs posters, cassette etc.

4. Markets- Spread across Australia.

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