Please collect the following details about the companies Yonex Co., Ltd 1. Year

Question

Please collect the following details about the companies Yonex Co., Ltd

1. Year of Establishment

2. History of the Company

3. Products

4. Location / Markets

5. Vision

6. Mission

7. Company TAG Line / Advertisement

8. Competitors

Details of the Competitors: -

1. Year of Establishment

2. History of the Company

3. Products

4. Location / Markets

5. Vision

6. Mission

7. Company TAG Line / Advertisement

8. Competitors.

Students are requested to conduct the following analysis for the Company against the Competitor Company: -

1. SWOT Analysis • Strength • Weakness • Opportunities • Threats

2. SPACE Analysis • Conservative • Aggressive • Defensive • Competitive

3. BCG Matrix • Market Growth Rate • Relative market Share • Critical Evaluation • Misuse

4. Grand Matrix Strategy • Rapid Market Growth • Slow market Growth • Strong Competitive Position • Weak Competitive Position

5. IE Matrix • Growth and Build Strategy • Hold and Maintain Strategy • Harvest or Exit Strategy

Explanation / Answer

Yonex Co., Ltd is one Japanies company. In 1946 it was founded by Minoru Yoneyama. Initially it was engaged in the production of wooden boats, but after invention of plastic boats, it’s market came down. In 1957 this company again emerged as a badminton racquets producer in market. In 1961 this company became an export for manufacturing this product. In 1969 this company introduced aluminum badminton racquets . In the similar way they started to produce tennis racket. After that this started to produce instruments for golf club. After this every year they started to develop their products and became well known for it’s invention ( like R-7, R-10, R-22’ RQ-180, tear drop, Isometric 500 etc..).

After acquire all this fame, this company started to expand it’s business by opening brances in world wide ( like Torrance, California )for increase it’s market share. Now this company plays active role in different international sports activities.

costs and the manual processes involved in managing a large number of servers.

8.Competitors: 4point4, Adidas, AEO sports, Amer sports, And1, Apecs etc..

Compititors details:

Related Questions

Navigate

• Browse (All)
• Browse P
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.