Prince Sports is looking to increase sales of it tennis products and gain market

Question

Prince Sports is looking to increase sales of it tennis products and gain market share in both the domestic and international markets. Your marketing firm has been retained to assist the company in developing a marketing plan to achieve its’ directional strategy. The following should be taken into consideration prior to constructing the plan: 21st century trends in the environmental forces (social, economic, technological, competitive, and regulatory) that work for and work against the success of Prince Sports in the tennis industry; possible promotional activities the company can use to reach recreational and junior players; actions Prince Sports can take to gain broader distribution and sales in mass merchandisers and specialty tennis shops; and criteria for selecting countries and actions Prince can undertake to reach these foreign markets.

Explanation / Answer

The 21st century having huge demand for sports especially tennis. Tennis is having worldwide spectators and most of the countries participate from all over the world. There is a huge demand for the tennis sports all over the world. The best part of the game is it is included in all the formats and for all the ages and societies. It is the only sport where disabled can be played by sitting at wheel chairs. This is considered as the major spectator sport, especially the four grand slam tournaments, the Australian open, The French open, Wimbledon and U.S open etc are the most prestigious tennis tournaments in the world. A part from Olympic Games, Davis cup, Hop man cup, Fed cup which are regulated by the international tennis federation which is awarded huge prize money.

As there is a huge demand for the sports the Prince sports should apply the sales strategies to increase its sales in the market by applying various strategies. Lets discuss the strategies that needs to be followed by the prince sports to increase its sales in both domestic and international markets.

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