I decided to choose Bufalo wild wings and down blow is the instruction of the pa

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I decided to choose Bufalo wild wings and down blow is the instruction of the paper. Please add links where you got your information, and will provide a thumps up asap!! Thansk.

You must first think of an organization or a consumer product that is of interest to you and that is facing some type of researchable dilemma. For example, XYZ Computers has lost significant revenue over the last two years, and management wants to know why. Since management suspects that customers are no longer satisfied with their product offerings because the company has been plagued by customer service issues, a survey to analyze customer attitudes could be proposed.

It is best to select an organization or agency with which you are reasonably familiar since the discovery process for an organization that is completely unknown to you can be daunting.

It should inculdues

1. the market(s) it serves

2. plus some important recent/relevant events or accomplishments.

3. This analysis should also discuss important aspects of the industry, the market, the company, and its competition.

4. Regarding the organization itself, include its mission, vision, and goals, and how the company differentiates itself from its competitors.

Explanation / Answer

Buffalo wild wings (also called BW3) was founded in the year 1982 by Jim Disbrow and Scott Lowery. The daughter company is a famous American dining restaurant and sports bar specialising in Buffalo wings and sauces, situated in many countries like U.S., India, Mexico, Canada, Saudi Arabia, UAE etc. The restaurant serves buffalo sized chicken wings and legs with different sauces, hence the name. The restaurant also serves different beverages and appetizers like burger, taco, salads etc.

1. The comapny targets customers from age group 12-65, middle and upper income group and sports enthusiasts people. The Company mainly serves sports fan customers who likes to have bar food, like wings and burgers, and beer. They also serve a pleasant and enjoyable atmosphere where fans can watch there favourite sports. Also to satisfy customers more, waiters dressed with jerseys serves the customers variety of delicious meals with their signature sauces.

2. There are many events Buffalo wild wings sponsors - The company has a sponsorship of the NCAA and they also signed new deals with 23 college athletics programs.

The company said - " Buffalo Wild Wings (NASDAQ: BWLD) will sponsor events as big as March Madness and smaller ones that are part of the NCAA’s 90 annual championships. The deal is a joint partnership with Turner Sports and CBS Sports. "

The company also awarded 100 customers 'free wings for a year' event while opening their 800th restaurant.

3. Market - The company operates 652 Buffalo Wild Wings restaurants in 42 states, 88 of which are located in Ohio.

Few competitors Buffalo wild wings have -

The company mainly competes with local and national sports bar cum chicken wings concept restaurants.

4. Mission statement :-

"Our mission is to WOW people everyday"- Thats the company's statement.

Vision :-

"Our goal, as change agents, is to implement a firm line of communication between Front of House and Back of House employees in order to improve customer satisfaction and also providing them with the latest technology to enhance their overall experience." - That's the company's vision statement.

Company differentiation :-

There are many features which differentiates Buffalo wild wings from other companies of same industry. Such as, the company has unique seasoning and their very own signature sauces, which tastes very awsome with New York style chicken wings. The company serves special menus during live sports timing. To satisfy customers, Buffalo wild wings gives promos, gift cards to their valuable customers. Besides they have bartenders serving foods and drinks with jerseys as their uniforms.

Reference :-

https://www.mbaskool.com/brandguide/food-and-beverages/9946-buffalo-wild-wings.html

https://en.wikipedia.org/wiki/Buffalo_Wild_Wings

http://www.wikinvest.com/stock/Buffalo_Wild_Wings_(BWLD)

https://prezi.com/bavpg88isgmg/buffalo-wild-wings/

Hope this helps :)

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