Assignment Apple, Inc Company A strategic management plan addresses four differe

Question

Assignment Apple, Inc Company

A strategic management plan addresses four different management functions: environmental scanning, strategy formulation, strategy implementation, evaluation and control. The purpose of the Week 3 individual assignment is to evaluate the internal and external environments of a company selected by the student, to analyze the competitive advantage of the selected company, to evaluate a set of suitable strategies, and to examine appropriate metrics. This assignment provides students an opportunity to research a selected company as if they were involved in a company's actual strategic management planning process. It allows students to see which management planning process and management plan the selected company is currently using, allowing them to measure the effectiveness of current strategies. A Strategic Management Plan addresses four different management functions: Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control.

Assignment Steps Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:

• Evaluate the internal and external environments of your selected company using an environmental scan.

• Analyze the competitive advantage of your selected company.

• Evaluate the strategies your selected company uses to create value and gain competitive advantage.

• Examine the measurement guidelines your selected company uses to verify its strategic effectiveness

. • Evaluate the effectiveness of the measurement guidelines your selected company uses.

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library. Format your paper consistent with APA guidelines.

Explanation / Answer

In recent years Apple has grown as one of the biggest companies in the world for selling electronic devices. Their unique design as well as distinctive operating systems have made them one of the best companies of manufacturers for heavily reliable devices which help the company to grow prominently into the international Markets and to gain huge revenues.

Apple's marketing strategy.

Apple is am multi million brand with huge investment and a a very large number of investors. Their strategical implementation is definitely one of the world's best implemented strategies.

• International Strategy.

Apple's international strategy includes a wide range of products spanning from premium pcs to the iPhones. Their international standardization includes standardization of the overall services and the product quality over Fr markets.High investment on research and development and large number of stores and outlet with state of the art warranty management system makes them the biggest empoyer and tech provider in the same field. One of the main strategies are to provide a feature packed premium device which is generalized in every global region.

• Strategic Implementation

Apple's basic strategy is to develop the products and simultaneously improving the design and utilize the overall difficulties by implementation of different strategies. Company's strategy is to build quality product which are based on performance and stands out of the market .

Apple's quality standards are very high hence produced products R&D cost is usually very high and final product si superior in terms of quality. Company also put extreme efforts to do something out of the box.

• influence of ce and Ethics.

Apple's model includes ethical as well as social responsibility and its composition of the legal, Ethical and economical responsibilities hence all the influence of the ethics and social responsibilities reflects in the organization.

a well organized governing system with a proper strategical implementation drives the company and also make a better work environment for the system. Apple's ethics standard is very high and which is applied into the work structure if the company from the very basic level.

• Innovation and Diversification.

Apple has a big diversified range of products . Initially apple used to deal in computers only then they came in the ipod and then mainstream phone business. Apple has evolved itself from a computer company to a big global brand. Constant research and development and high number of best engineers and bright minds are already looking for the best ideas and to create a better product.

Market scope

IPhone 8 has a global market it is launched globally and simultaneously in most of the countries.

By launching a product at a similar time apple has integrated the Global market scope for iPhone 8.

Method of delivery

Apple uses mix of the delivery market.

It uses online retailers to improve its overall reach as well as also uses stores and Apple inspire stores for selling their products and to reach the customers.

Apple basically uses the direct method of delivery and does not use intermediaries which is based on the distributor and the reseller system.

Service effectiveness

Apple has been very good at providing customer care service. Their customer care service is very widely appreciated by their customers as apple has a better resolving time for their problems and focuses on better customer satisfaction by using different customer oriented strategies.

Whenever a customer gives his phone to the apple for repair he is given a free replacement to temporarily use which directly affects the company brand identity in a positive manner and provides an evidence of effectiveness of the customer care service.

Customer relationship management

By doing different events as well as calling in for reviews for the new products shows the level of customer relationship management by Apple.

Upgrading the device is easier as apple also offers the buyback program for their specific devices which is also very beneficial for apple to be more productive towards the customer.

Email and phone access

Yes there is email and phone access for the customer care at the website and also Apple offers to communicate over the Facebook and other social media applications using chat based problem resolving capabilities. It is also available on their website.

Access to the menu

Yes there is access to the menus and other navigate in areas if you are accessing it from mobile devices.

If you are accessing the website from the PC then there is a bar on the top side which directly navigates you to the different parts of the website.

Navigation

On the top of the website that is all the radio buttons installed for better navigation inside the website and to improve the User experience.

Simplicity of flow

Yes there is an option of buying mobile phone in just 3 or 4 clicks. It directly sent you to the online store of different resellers with which the organisation is collaborated.

This increases the overall effectiveness of Apple in terms of buying the products.

Yes the external web link assist the user as they directly lead the user to the resellers website for easy transactions over the selling as well as getting different devices from Apple.

Apple has 91% share of the total computer market which range is above the $1,000. Apple has been setting up this pricing strategy since the very beginning and as always projected their products as a premium brand identity. Apple has always been considered as a symbol of status. In their specific field after really does not have any competition as apple is the only premium laptop provider which runs on IOS and specifically used by professionals at most of the stages.

Apple has always advertised their products and laptops as a premium one. This advertisement and sharing of information based on premium pricing segment has created a brand image of Apple across the globe.

Apple has been evolving their pricing strategy according to the market but Apple has to focus on the developing market for creating more revenues. Reducing the price a little bit and implementing 0 interest EMI system would be very beneficial for Apple to increase the overall sales of their products. This premium pricing would be effective in creating a better customer environment by providing 0% EMI as most of the customers would be able to buy the products at an earlier time as the product is launched.

Apple watch is a limited market product, buyers for apple watch are you in the high class people who share less percentage of the overall market which Apple focuses with its products. Apple watch has direct competition with small scale as well as large scale wearable devices. Large-scale wearable devices suggest Moto 360 has given date of completion to Apple watch as their design was very aesthetics as compared to the apple watch.

Apple analysis forward a customer and capturing the growing vehicle market has a very limited reach. This Limited reach is because of the Limited buyer of the products in the society. People usually prefer Apple watch with the high end on the latest mobile phones. Introduction of new Apple iPhone models has increase the sales of the Apple watch as it is considered as a premium smart watch for mobile phone segment.

Apple has been very unsuccessful in understanding about the segmentation of the market. This segmentation of market should have been done according to the buying capacity of the buyers. Miss understanding of the buying capacity of the buyers has definitely decrease the overall effectiveness of the Apple. This decreasing understanding of the market on segmentation of the market according to the uses of the iPhone has definitely impacted overall sales of Apple watch in the different markets.

Apple watch was primarily focused on the rich countries such as European countries and the United States of America. Apple does not include developing countries such as India which is one of the the biggest market for the Apple products. People usually do not buy expensive variables in these countries and Apple was not able to determine the price. For the products according to the developing countries which is one of the most major part of their overall sales across the globe. By having a wrong understanding of the market Apple was very unsuccessful in creating proper market segmentation and apple watch failed to capture the specific market and the overall sales fall down by a large scale.

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